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FMCG ADVERTISING SPEND
AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...- Markets poised for a positive run if geopolitical risks ease: Ambareesh BaligaMarket veteran Ambareesh Baliga sees Indian equities well-positioned if geopolitical tensions ease and macro conditions remain supportive. ...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- June quarter earnings to determine market direction, says Sunil Subramaniam, warns on risks in near termMarket expert Sunil Subramaniam advised caution amid geopolitical uncertainty and rising input costs, while favouring consumer durables, ca...
- Colgate-Palmolive India Q4 profit down marginally to Rs 353 cr; FY26 revenue dips to Rs 6,124 crHowever, its sales were up 9 per cent to Rs 1,582.77 crore in the March quarter of FY26. It was at Rs 1,452.02 crore in the corresponding p...
- FMCG sector to log 8-10% growth despite margin pressure: CrisilIndia's FMCG sector anticipates 8-10% revenue growth this fiscal. Price hikes will drive this expansion. However, volume growth is set to s...
- Emami's desi portfolio puts up a fight as summer sales melt amid West Asia tensionsEmami's Q4FY26 results showed resilience in its core domestic business, which grew 11% excluding the summer portfolio. However, unfavorable...
- PM Modi’s Melody gift to Meloni boosts Parle buzzMeloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme ...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Nestlé India flags Iran war risks, holds prices amid cost pressuresNestle India faces economic challenges including the Iran war, inflation, and a weak monsoon prediction. The company is increasing advertis...
- Nestle India shares jump 3% after strong Q4. What are Macquarie, Nomura, other brokerages saying?Nestlé India shares rose on a strong Q4 beat, with brokerages highlighting robust volume-led growth and margins, though most maintain neutr...
- Nestle India shares jump 8% to new record high. What changed after Q4 results?Nestle India shares surged over 8% to a record high after the company posted strong Q4 FY26 results, with net profit rising 27% YoY to Rs 1...
- Nestle India Q4 Results: Cons profit jumps 27% YoY to Rs 1,111 crore; Rs 5/sh dividend declaredNestle India Q4 Results: Nestle India reported a robust 27% year-on-year rise in consolidated net profit to Rs 1,111 crore for the March qu...
- FMCG sector set for steady Q4 on rural demand and volume growthThe FMCG sector anticipates a steady March quarter, buoyed by stable rural demand and urban recovery, despite subdued pricing in some segme...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- Ecommerce, quick commerce chasing ad spends with profitability in focusOnline platforms like Amazon, Flipkart, Blinkit, Instamart, Zepto, Zomato, and Swiggy are set to earn substantial advertising revenue. This...
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
- FMCG companies to add to ads after input cost subtractionsFast-moving consumer goods (FMCG) companies such as Dabur, Marico and Godrej Consumer Products said in investor notes that advertising, pro...
- Now, FMCG ad spend becomes an indicator of stock performanceWhat consumer goods companies spend on advertisement and promotion of their products is considered to be their investment in building brand...
- Advertising industry expects slim growth this festive seasonThe ad industry is not in its normal celebration mood this festive season as agencies and media planners expect just about 7% growth in Sep...
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