The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...

The FIFA 2026 World Cup is set to begin soon. However, the tournament is facing significant controversy. Ticket prices have reached unprece...

Zee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...

FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...

The football World Cup 2022 has ended in Qatar, and all eyes are now on the next world cup, which will take place in the US, Canada and Mex...

The final between Argentina and France on December 18 attracted 11 million concurrent users on Jio Cinema.

The losing team in Sunday's final between France and Argentina will get $30 million from a FIFA prize fund of $440 million.

"We are bullish about the power of football," FIFA president Gianni Infantino said after the council meeting. "We are convinced that the im...

The company might continue as a sponsor until March 2023. "Byju's wants to walk out of the sponsorship deal with BCCI since it is optimisin...

The organisation surveyed 30 of the top leagues and 294 clubs, building on the first benchmarking report released last year.

Just 13% of clubs generate revenue over $1 million, and more than half of those revenues come from sponsorship deals, according to FIFA dat...

Coca-Cola is one of the six global sponsors of the football tournament. Others include Anheuser-Busch (Budweiser), McDonald’s and Vivo.

The fifth edition of the report also points out that sports advertising has contributed almost 12% to the total advertising pie of Rs 61,26...

Nike said it's cooperating with authorities on the same day the US said that an unidentified sportswear company took part in bribing a Braz...

The new management at Mahindra Satyam is set to re-negotiate its around $80-mn contract with the Federation Internationale De Football Asso...

Satyam is all set to leverage on its partnership with FIFA and has signed up as an IT services provider for the next two editions of the Wo...

Last week, Kodak announced that it was ending its 112-year association with the Olympics after the conclusion of next year’s Games in Beiji...