Prime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...

Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...

Bars are rethinking cocktail pricing as costs soar and consumer behavior shifts. Establishments like Gus' Sip & Dip and Radicle are offerin...

European Union Ambassador Herve Delphin seeks an investment liberalization chapter and an early investment protection pact for the India-EU...

Ohio voters have chosen their candidates for key November elections. Billionaire Vivek Ramaswamy will face Dr. Amy Acton for governor. Sena...

India's glass industry faces severe production disruptions due to Middle East conflict-induced energy shortages. Gas diversions to househol...

A rare bottle of 1945 Domaine de la Romanée-Conti wine fetched a record-breaking $812,500 at auction. This vintage is highly sought after b...

Abligurition is a rare word for spending money too quickly, particularly on food and drinks. This habit involves squandering funds on fine ...

Thanksgiving wine prices US: Thanksgiving wine shopping faces challenges. Tariffs and increased costs are pushing up prices and limiting ch...

Can an $18 bottle of wine be perceived as a $2,000 one — and vice versa?

Even identical products are perceived differently due to differences in price which is called as the "marketing placebo effect."

Important choice cues used by consumers when choosing wine are familiarity of brand name, country of origin and colour of wine.

The most expensive wine in the world is described as the perfect Burgundy. Here is the list of world's most expensive wines.

Participants showed significant effect of price and taste prejudices, both in how they rated the taste as well as in their measurable brain...

Researchers at California Institute of Technology said that expensive wine somehow convinced the brain that the drink was more enjoyable. I...

There is more good news in store for lovers of expensive wines and spirits.

Though the bubbly is being poured out in the Reidels, on every conceivable occasion, Indians are by and large still scared of opening the r...