Sushmita Sen is Levi’s Diva. Pepe Dhooms with Hrithik Roshan and Aishwarya Rai. Abhishek Bachchan is reported to have signed on to hawk soo...

The fashion side of the Indian denim story is gathering momentum. Running at a breakneck pace for more than eight quarters, jeans sales in ...

Sport lifestyle brand Puma is set to unveil iconic Japanese designer denim brand, Evisu, in India.