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Profit on paper, loss in reality: How a routine accounting tool is used to deceive and take investors for a rideAmortisation is a number most investors skip, but it can shape reported profit. On the surface, it looks routine: A company spreads the cos...- CASHurDRIVE partners with Everest Fleet, backed by Uber, to launch tech-enabled transit media networkThe initiative combines cab wraps, in-cab screens, and real-time analytics to enhance brand visibility and customer engagement.
- Walter Saldanha: From steno-typist to advertising legend and philanthropistWalter Saldanha started as a steno-typist and became a successful advertising entrepreneur, eventually co-founding Chaitra Advertising. Aft...
- GroupM's Prasanth Kumar re-elected president of AAAI for 2024-25Prasanth Kumar has been re-elected as the President of the Advertising Agencies Association of India (AAAI) for 2024-25. Rana Barua will se...
- GroupM India chief Prasanth Kumar re-elected as AAAI presidentPrasanth Kumar, CEO of GroupM Media India, has been re-elected as President of the Advertising Agencies Association of India (AAAI) for 202...
- MahaRERA upholds Lodha stance, allows JV to market, sell SoBo residential projectThe regulator had earlier kept the registration of this project in abeyance following a plea filed by the Urban Infrastructure Venture Capi...
- Sandeep Goyal acquires India’s oldest ad agency RediffusionGoyal, who was president of Rediffusion from 1997 to 2001, has taken charge as managing director of the group with immediate effect. He tol...
- Reverse migration likely to be a boon for cement roofing companiesWith demand traction, the roofing companies have started operating at full capacities.
- Ad man Sourabh Mishra, legal expert Indranil Banerjee merge consultancy servicesBeginning with branding and legal, Azendor will later expand into verticals like business consulting, finance and human resources.
- From the Omega Speedmaster to the TAG Heuer Monza, the stories behind these iconic watchesThe Monza model watch was launched to mark Ferrari’s Formula 1 World Championship in 1975.
- Stories behind watchesIn a recent interview, Marc Walti, a TAG Heuer director, named the brand’s Monza model as his favourite watch.
- Rediffusion Y&R appoints Jaideep Mahajan national creative headRediffusion Y&R has appointed Jaideep Mahajan as its national creative head, marking Mahajan’s return to the advertising agency for the sec...
- Rahul Jauhari is Rediffusion Y&R Group chief creative officerRediffusion Y&R, the Arun Nanda- and WPP-owned creative agency, is going through a major restructuring in the group’s top deck.
- MDH, Everest & other curry masala companies keep recipes secret, alter product to stay up in Rs 6,500-crore marketInnovation seems to be the key in staying ahead in the competition with the companies looking at new ways to enhance the visibility of thei...
- Creativeland Asia, Parle Agro likely to part waysCreativeland Asia (CLA) is apparently on the verge of losing the Parle Agro business, an account that it has handled since it was founded i...
- Know your mascotRonald McDonald has got a makeover. Here is a look at some of the popular food mascots and how they came to be
- Advertising the Mt EverestRolex had been supplying watches to expeditions linked to Mount Everest since 1933 and it made sure it would be part of a final triumph.
- Satyam inside-out story being sold for $499!The buyer would also get a list of probable names for the post of CEO and CFO at the scandal-hit IT firm as also all the future updates tha...
- ToI screening cream of ad festsThe Times of India group unfurled screening of the cream of ad festivals on April 27 evening, The Cannes Lions 2006. The 2007 fest will tak...
- Aniruddha Banerjee is new president of Mudra MumbaiThere have been changes in senior management at the Mudra group with Aniruddha Banerjee being appointed as president of its Mumbai office.
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