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ERISTOFF VODKA
Vodka sales rose 14% in FY14 driven by demand from flavoured onesRather, these are flavours that are adding a dash of magic to vodka. These, along with an ever-expanding palette of exotic flavours.- Bacardi’s global campaign to come to IndiaBacardi, the world’s largest privately held spirits company, is set to roll out its new global campaign in India, themed ‘untameable’, star...
- Raft of launches, smart marketing pushing vodka sales in premium segmentSales of a few brands in the top-end segment actually grew 30-40% in the same period, an industry insider, who did not want to be named, to...
- Bacardi crosses Tamil Nadu bottleneckBacardi, the world’s largest privately-held spirits company, is launching its flagship Bacardi Superior rum and Eristoff vodka in Tamil Nad...
- Bacardi-Martini launches Eristoff vodka in IndiaBacardi-Martini India on Wednesday launched its premium vodka brand Eristoff in the city and is set for a pan-India roll out by this year w...
- Bacardi chief bets big on Indian marketSeamus McBride, president & CEO of the world’s largest family-run spirits company Bacardi, has sent a strong message to his rivals: Don't e...
- Bacardi eyes on-premise deals for white spiritsBacardi is beginning to ‘lock up’ rapidly expanding white spirits consumption in some of India’s high street on-premise trade — nights club...
- 'Spirits should connote style’president and CEO, Bacardi global brands and CMO, Bacardi Limited, she spoke about new marketing initiatives in India .
- 'We are strong in white spirits'Mahesh Madhavan, President & CEO, Bacardi-Martini India discusses company’s brands, competition and its strategy to meet competition.
- United Spirits denies talks on stake saleCountry's largest liquor maker, United Spirits, has ruled out discussions with any company regarding its stake sale.
- Bacardi eyes stake in Mallya companyWorld's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....
- Deepak Roy inks Gorbatschow JV to take on SmirnoffThe company is learnt to be targeting volume sales of 15 million cases by 2010, and a possible listing on the bourses by then. Invest in wi...
- Young Indians turn to white spiritsIt's a toss-up between a margarita with tequila, Cointreau & a caprioshka with vodka, mint & lemon.
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4mBermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...
- Vodka battle: Poison takes on SmirnoffA vodka battle is in the offing with USL unveiling a new premium vodka brand Poison pitched against Smirnoff.
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