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Lowe Lintas, HUL win top honours at the 2013 Effies for creative effectivenessJanuary 17 was a night of surprises at the Effie awards for creative effectiveness organised by the Advertising Club.
- It was all zoozoos for Ogilvy at Effie night
Vodafone and its agency Ogilvy dominated the night in more than one way. From Mobile Advertising to Client of the Year; Marico Uncommon Sen...
- Effie 2008: Lead India makes JWT agency of the year
In what could well have been a replay of this year’s Cannes Lions awards, JWT India and Bennett, Coleman & Co ended up hogging the limeligh...
- The heart & soul of effective communication
The first World Effie Festival was held in Singapore last week, and was followed by 2008 Global and Asia Pacific Effie Awards Presentation.
- United colours of Indian ad world
The Effie awards evening, Friday October 12, at Mahalaxmi Race Course, was a typical October evening in Mumbai - hot, muggy, sweltering, an...
- O&M declared Effie Agency of the Year
The Effie Awards 2007, awarded for effectiveness in advertising, were given away at a sparkling ceremony at Mumbai’s Royal Turf Club on Fri...
- Advertisement industry prepares for Effie 2007
This year’s 22 shortlisted entries include several blue-chip brands - Asian Paints, Cadbury, Dabur, HSBC, Hero Honda, Hutch, ICICI Prudenti...
- Brand Equity poll to salute Bravery at Effie 2007
Good advertising is that which works in the marketplace and delivers disproportionate results for the advertiser.
- O&M leads race for uncommon effies
The advertising industry seems to have put its differences around two competing creative award shows aside and put up a show of solidarity.