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DOLLY JHA
BARC India appoints Nielsen's Dolly Jha as Chief of Product & ResearchDolly Jha joins BARC from Nielsen Media India, where she was the managing director. At Nielsen, she led large audience measurement mandates...- India's changed media consumption habits may remain post lockdownThe cacophonous physical world has been replaced by a virtual life — streaming via cable, broadband and 4G.
- Covid-19 impact: TV, mobile consumption witness major spikeWhile the daily total time spent per viewer also jumped from 3 hour 46 minutes in January to 3 hours 51 minutes each in week under consider...
- Amazon, Flipkart, Snapdeal top 3 sites for sellers: NielsenIn terms of overall awareness, 86 per cent respondents in the study voted Amazon, 82 per cent voted Flipkart and 75 per cent respondents vo...
- 67% of Indians choose snacks over meals: SurveyThe survey, conducted earlier this year across more than 30,000 online consumers in 60 countries, reveals that 43% urban Indians consider s...
- Sale of pricey FMCG goods soars, others struggleThe share of premium consumer products has risen to 28%, or nearly Rs 60,000 crore, in the country’s fast-moving consumer goods (FMCG) mark...
- Marketers see business growth as cereal moves from breakfast to evening mealKerala could be setting a precedent of sorts in a country where multinationals have had to tweak their global strategies to suit local tast...
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