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DIPPAK KHURANA
Havoc on mobile: Indian internet companies grappling with fake app installationsSomething as insignificant as a mobile recharge package worth Rs 10. For companies spending big money on making their apps stand out amid t...- Freecharge founder Kunal Shah to lead 20 Indian CEOs to ChinaThe focus of the week-long trip is to invite Chinese companies to set up businesses in India, seek investment opportunities in Indian start...
- The Holy Grail of starting up – a memoWhen starting up, the first thing to assess is the need, and the likelihood of a partner. Once that is evaluated, the next step is finding ...
- Vserv ropes in Google India’s retail head Nadeesh Ramachandran to head salesIn this role, Ramachandran will be responsible for driving Vserv’s sales efforts across India and Southeast Asia.
- Overseas gaming app makers scrambling into Indian marketLondon-based Bossa Studios, Canada's Roadhouse Interactive, and New York-headquartered Lima Sky were a few of them.
- Maverick Ventures enters India with investment in VservFounded in 2010, Vserv has grown to a 200 person strong organization today with offices across India and South East Asia.
- Advertising technology companies target Internet users who browse in languages other than English"Advertisers are not leveraging vernacular languages efficiently. While the destination is in a local language, the banner ads are usually ...
- Nokia’s entry into Android zone may help Microsoft's OSWith Nokia being in the final stages of being acquired by Microsoft- this deviation from the Windows OS has come as a surprise to many.
- How will Facebook monetize WhatsApp?While direct advertising seems off the table for now, here are some possible ways that Facebook can use for monetizing WhatsApp.
- Higher smartphone use rings in FMCG mobile ad growthConsumer goods companies upped their media spends on the mobile platform in the past one year.
- Over 50% of internet users are mobile-onlyIndian mobile advertising market is estimated to reach Rs 2,800 crore by 2016 from a mere Rs 180 crore that it is worth today.
- Lessons from 50 startups: Six point guide to raising money during economic downturnIn the final part of the ‘Lessons from 50 Startups’ series, ET presents a comprehensive guide for entrepreneurs to raising risk capital dur...
- Lessons from 50 start-ups: How Vserv.mobi is taking advertising to mobile platformThe startup offers a simple tool that allows developers to make money off applications, games and mobile sites they build for different pla...
- Indian mobile ad network Vserv expanding into emerging marketsThe two-year-old start-up is set to establish an office in Singapore next month. With this, the Mumbai-based venture hopes to expand its re...
- Indian mobile ad network Vserv expanding into emerging marketsVserv is planning to follow the InMobi path by targeting emerging markets for growth. The two-year-old start-up is set to establish an offi...
- IDG Ventures India invests USD 3 mn in Mobile avertising company VservThe investment represents the first venture capital investment in mobile advertising in India since 2008 and is the first institutional inv...
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