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DILIP JAYARAM
Running is USD 200 million business in India: ProcamRunning as a participative sport has already evolved globally while its roots in India dates back to the Mumbai Marathon 16 years back.- 'Women today are more health-conscious, and aware of fitness'The Procam CEO says that there has been a more than 50 per cent rise in women runners in the past 3 years.
- Airtel Delhi Half Marathon: 34,000 participants, one city, and the true spirit of sportsmanshipThe marathon makes philanthropy a fundamental area of focus at each edition.
- Rs 1 crore sought as entertainment tax from TCS World 10K Bengaluru run Procam InternationalIf an organiser collected a participation fee for an event, such an activity fell within the definition of entertainment under the Karnatak...
- TCS World 10K raises more than Rs 4.5 crore for charitySha Nigar was the top pledge raiser among Care Champions, collecting Rs 16.96 lakh, in support of The Association of People with Disability.
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