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DIGITAL ADVERTISING MARKET IN INDIA
ED searches Bengaluru firms over alleged crypto-linked cross-border money transfers; probe estimates over Rs 2,500 croreBengaluru's Enforcement Directorate has raided six locations over alleged illegal cross-border money transfers exceeding Rs 2,500 crore usi...- ED case against five Bengaluru-based entities for 'unauthorised' cross-border crypto transactionsThe Enforcement Directorate has initiated a FEMA probe into five companies located in Bengaluru for their alleged involvement in unauthoriz...
- 6500 litres of fake ghee found by food regulator during a raid in Delhi and HaryanaFSSAI busted an inter-state counterfeit ghee racket, seizing over 6,500 litres of suspected adulterated products and raw materials in Delhi...
- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- BBC to cut 550 jobs in cost-saving drive, including news division layoffsBritain's BBC is set to eliminate 550 jobs across its news and content departments. This move is part of a significant £500 million savings...
- Avoid IT, focus on growth: Samir Arora's playbook for next 12 monthsInvestor optimism is rising on hopes of a US-Iran agreement, potentially easing energy market concerns and geopolitical uncertainty. Helios...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- RBI puts curbs on banks' sale of third-party productsThe Reserve Bank of India has prohibited third-party incentives to employees of regulated entities, while allowing banks and NBFCs to rewar...
- RBI releases final guidelines on marketing, sales incentives of financial productsRBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs...
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- Zerodha restarts referral programme; Nithin Kamath says over half of growth came through word of mouthZerodha has relaunched its referral program after receiving regulatory clarity, a move founder Nithin Kamath highlighted as a significant g...
- Liqvd Asia bets on AI, acquisitions to fuel next phase of growth ahead of SME IPOCreative-led digital agency Liqvd Asia is leveraging artificial intelligence and acquisitions for growth, aiming to provide faster, persona...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
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