India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

Cupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...

Alcohol industry giants accuse Telangana of breaking accounting rules. The southern Indian state owes them nearly $400 million. Companies s...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

French liquor giant Pernod Ricard faces significant hurdles in India, its largest global market by volume. The company is embroiled in a ma...

FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

Brandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...

Demand for premium alcohol in India remains robust despite global challenges, says Diageo India's managing director Praveen Someshwar. Howe...

Anand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...

Karnataka, one of India's highest-tax alcohol markets, said in March it ⁠will scrap government price controls and shift to strength-based e...

Indian regulators are opposing Pernod Ricard's latest court attempt to regain its Delhi liquor license. The French company's license was re...

Tamil Nadu is closing 717 government-run liquor stores. These outlets are located near places of worship, schools, and major bus terminals....

Indian companies are responding to the Prime Minister's call for work from home and reduced travel. Many firms are already offering hybrid ...

Indian businesses are reviewing spending and work-from-home policies after Prime Minister Narendra Modi's call to save foreign exchange and...

India's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...