Fashion and lifestyle brands facing another crushing 20-30% decline in online sales amid second Covid-19 wave“People have already gone through a lot of hardship and they see this is a crisis that is not going to go away soon,” said Dhruv Bogra, cou...
Top retailers like Levi’s, Reliance Brands roll out neighbourhood mobile storesConsumers can not only shop at these mobile stores in their neighbourhood but can go back to their homes for trials.
Apparel retailers likely to offer huge discounts after lifting of lockdownApparel retailers are expected to offer large-scale discounts to clear old stocks and also perk up consumer sentiments once the lockdown is...
Adidas India’s Dhruv Bogra on a 2-yr sabbatical, aims to cycle across the AmericasOn the first leg of his trip, he will cover parts of the US, Mexico, central America, Peru, Bolivia, Chile & Argentina.
Nike, Puma, Reebok & Adidas hire sportsmen to push top-end productsNike hopes Khalid Ameen will be able to convince its customers to go for performance footwear by explaining the difference they make on the...
Mid-rung CXOs get hooked to adventure holidaysA small, but growing, tribe of Csuite occupants are now chasing adrenaline-soaked adventure holidays. Well-known CEOs are not yet among the...
- Fashion giants step up sourcing from India
Nautica, Puma, M&S and Espirit have increased their local sourcing as they expand their presence in domestic market.
- Nautica adopts new brand management strategy
Owned by the US apparel major VF Corp, Nautica is present in India through a 60:40 JV with Arvind Mills, called VF-Arvind Brands.