The IPL 2025 season witnessed a mix of emerging stars and disappointing performances from established teams. While young talents like Vaibh...

Released by Gujarat Titans due to injury concerns, Indian fast bowler Mohammed Shami is attracting interest from Kolkata Knight Riders, Del...

Sachin Tendulkar is set to launch sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy. Incubated by Whiteboard Cap...

When Virat Kohli threw his hands at a wide one and was caught by a diving Steve Smith at second slip in the World Test Championship final a...

Since January, the former India captain has signed endorsement deals with the Association of Mutual Funds in India, digital accounting plat...

The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC W...

3 -year endorsement deal for sports drink pegged at about Rs 15 crore.

According to market estimates, Dhoni is paid Rs 8-10 crore a year per brand while Kohli gets Rs 6-7 crore.

His reported endorsement fees is between Rs 10 crore and Rs 12 crore per brand, higher than that commanded by India test captain Virat Kohl...

Alarmed sponsors stand to lose a great deal if CSK exit after the court’s prod. Brands are also eyeing a way out of any relationship with t...

To blame to coach, when you can’t beat Bangladesh, and lost comfortably to Sri Lanka, is to do a disservice to yourself, your team-mates an...

Captain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off ...

Pandey is the anti-thesis of the sports agent, rustic in his appearance, non-calculating in his ways, prone to letting down his guard.

It's small wonder then that CEO tenure has been declining for the past decade down to even four years in some industries .

Pepsi has decided to sever its almost decade-old relationship with one of the most celebrated cricketers in Indian history. Brand Dhoni | F...

Sources within the sports management industry claim MS Dhoni is expected to earn up to Rs 50 cr this year. Brand Dhoni | Sports Brand Ambas...

BCCI announced a set of stringent terms taking away the liberty from players to endorse infinite brands.