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DHONI BRAND VALUATION
Cleartrip's Latest Catch: MS Dhoni takes flight as brand ambassadorMahendra Singh Dhoni, representing Chennai Super Kings, becomes Cleartrip's brand ambassador, appealing to all generations. Cleartrip lever...
MS Dhoni invests in Bengaluru-based desi fitness equipment startup Tagda RahoTagda Raho said its equipment and training program has been used by professional teams and institutions, including Lucknow SuperGiants, Har...
Neeraj Chopra's endorsement value set to zoom after Gold at World Athletics ChampionshipsExperts predict that his endorsement count will increase significantly by the end of the year, as brands want to associate with his success...
Shubman Gill ‘Most Liked Emerging Player', MS Dhoni ‘Most Favourite Captain’: ReportShubman Gill of Gujarat Titans has been chosen as the season's most liked emerging cricketer in the 'IPLomania 2023' report by Hansa Resear...
MS Dhoni: A Baahubali brand whose valuation score keeps running to new dawnsMahendra Singh Dhoni's brand valuation run continues even three years after his retirement from international cricket. Dhoni's stardom has ...
Brands' innings with king Kohli likely to continueKohli fronts for close to 30 brands and his annual earnings from endorsements were estimated at Rs 178.77 crore in 2021. The labels include...
Cricketer MS Dhoni chooses Coca-Cola’s Powerade for endorsement3 -year endorsement deal for sports drink pegged at about Rs 15 crore.
Bollywood steals show on celeb ambassadors’ listThe top 5 sectors which use celebrities for endorsements are personal care, food and beverage, automobiles, ecommerce and jewellery, said t...
MS Dhoni's 11-year innings with PepsiCo ends, Virat Kohli the new iconDhoni's association with PepsiCo dates back to 2005. 'Oh Yes Abhi' and 'Change The Game' were among the company’s biggest campaigns that fe...
Is Brand Dhoni under serious threat & worth the bet post Chennai Super Kings' ban from IPL?His reported endorsement fees is between Rs 10 crore and Rs 12 crore per brand, higher than that commanded by India test captain Virat Kohl...
Brand Value: Only Shah Rukh Khan, Ranbir Kapoor in $100 million clubMS Dhoni and Virat Kohli took the next two positions, though well below Khan and Kapoor, according to valuation done by US consultancy firm...
MS Dhoni loses five brand endorsements as his popularity seems to waneMS Dhoni may or may not retain his captaincy, but his popularity seems to be on the wane at least in the corporate world.
Brand endorsement rates of Sachin, Yuvraj and co likely to hit new highsA multinational, which uses only Bollywood stars in commercials, is willing to splurge up to Rs 6 cr a year to rope in a cricketer from Tea...
- Godrej-Hershey ropes in Mahi for Nutrine relaunch
Godrej-Hershey Foods and Beverages, the JV set up to jointly market confectionery, snacks and beverages in India, is planning a relaunch of...
- Dhoni pips Sachin to top spot
Dhoni may have lost the IPL glory to Shane Warne in the last ball of the tournament, but he has managed to cement his brand image post the ...
- Dhoni takes guard on 'brand' new pitch
MS Dhoni is changing his Gameplan. Indian sport's most expensive brand has parted ways with his management agency of three years. IPL Celeb...
- Dhoni gives a boost to GSK’s energy
Boost, GlaxoSmithKline Consumer Healthcare’s food drink brand, is set for a new innings. GSKCH has signed India’s M S Dhoni for endorsement...