This February 14, worship your parents instead of celebrating Valentine's Day, say a series of billboards put up at Delhi Metro stations by...

DMRC officials said that on an average a token is circulated in three different hands within a day, thus providing "repetitive visibility".

A task force headed by Ajay Shukla will submit a detailed report on the issue by April 30 to finalise a comprehensive commercial publicity ...

The Delhi Metro, which also covers parts of Gurgaon and Noida, has become a medium for a wide range of advertisers, offering slots inside t...

OOH industry was worth Rs 1,930 crore in the year 2013, and is estimated to grow at 9.2% over the next few years.

As Delhi elections loom on the horizon, the Delhi Metro has turned into an electoral battlefield with BJP & AAP putting up ad panels in tra...

Earlier, the DMRC had inducted the first-ever train with ads wrapped on its exterior on Dwarka-Vaishali route of Blue Line that is Line 3/4.

The 'ad-wrapped' train is in line with DMRC's decision to induct 15 such trains initially to augment its non-operational revenues.

Advertisements adorning the exteriors of the trains will be in the form of pictures, holographic images, visual displays and digital among ...

Exterior of some Delhi Metro trains will be made available for advertisements as corporation will permit train wrapped with advertising mat...

"The selected bidder shall have exclusive semi-naming rights at selected stations. The licensee will suffix the brand name with the name of...

For the 1st time, the Delhi Metro has become an advertising ground for the political parties with BJP racing ahead of its rivals, by puttin...

Times Innovative Media (TIM), a subsidiary of Bennett Coleman & Co, has bagged the advertisement rights of Mumbai Metro One for 15 years.

FM radio channels 94.3 MY FM and Fever 104 FM today said they have inked a pact for sales, integrated solutions and activations.

The online advertising sector witnessed a turnaround in 2010, as increasing confidence in the medium, has made advertisers take digital med...

The tunnels of Delhi Metro Rail Corporation (DMRC) have become a source of revenue for it with innovative advertisements being put out on i...

DMRC has already made 12 km of tunnel advertising space available in the first phase. From October, a deluge of advertisements will adorn t...