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Tata Play takes a shot at what's short and sweet as India’s DTH model hunts for growthTata Play Binge is launching a new content category called Shots. This features short, vertical micro-dramas designed for mobile viewing. T...- Year in review: Startup funding flat in 2025 on early-stage AI resetIndian startup funding barely moved the needle in 2025, even as dealmaking stayed busy beneath the surface. Total funding stood at $9.8 bil...
- Two minutes to spare: Micro dramas keep audience glued to the screensThe rise of micro-drama content in India is nothing short of astounding, captivating over 73 million viewers in just under a year. This exp...
- Two sides to every story: Entertainment Inc hearing AI's versionThe evolution of India’s media and entertainment realm is marked by a remarkable integration of artificial intelligence, ushering in a new ...
- Microdrama’s major appeal draws in foreign OGsTwo-minute content creation apps from China, Ukraine and France are finding ways to venture into the Indian market.
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
- NPCI shuts UPI pulls; Nykaa Q1 shows growthHappy Wednesday! To curb rising fraud, NPCI urges banks and fintechs to stop UPI pull transactions. This and more in today’s ETtech Morning...
- AI entertainment startup Dashverse raises $13 million from Peak XV Partners, Z47, othersDashverse, a Bengaluru- and San Francisco-based company, is tapping into this trend with its artificial intelligence (AI) platform, Frameo ...
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