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DARSHAN MACHDAR
Ready to vroom: Can an e-sports league help X1 Racing League surmount the odds?The X1 Racing League, a project promoted by Indian racers Armaan Ebrahim and Aditya Patel, is trying to set aside the ghosts of failed moto...- Saina Nehwal outpaces Sania Mirza & Mary Kom in top female sports endorser race; signs Rs 1.5 crore deal with KelloggThe two-year deal makes Nehwal — the world No. 2 in women’s singles — the highest paid female sports endorser in the country.
- Deccan Chronicle's financial crisis poses hurdle for sports car racing league i1 Super SeriesAnjana Reddy, a member of the family which owns the entertainment-media group Deccan Chronicle, had committed investment in Machdar MotorSp...
- IPL impact: 5 new sports leagues come up in 18 months, non-cricket sports have no dearth of sponsorsInspired by the success of the Indian Premier League in cricket, almost every sport with some following in India is launching a professiona...
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