'Amul Girl' creator Sylvester daCunha is no moreSylvester daCunha, the creator of the iconic 'Utterly Butterly' Amul Girl mascot, has died aged 87 in Mumbai. From its creation in 1966, da...
22 Jun, 2023, 01.18 PM IST
Sylvester daCunha, creator of the Amul Girl campaign, passes awayThe doyen of Indian advertising, Sylvester daCunha - who created the lovable Amul Girl 'utterly butterly' campaign in 1966, passed away lat...
21 Jun, 2023, 07.18 PM IST
Message of tolerance gets trolled on social mediaHUL said its Surf Excel campaign captures how the colours of Holi can be a force for good, melting differences and bringing people together.
11 Mar, 2019, 11.54 PM IST
Closeup #FreeToLove ad fuels a blown-up war on social media“Our new campaign #Free-ToLove seeks to celebrate this confidence and reflects our belief in the freedom to choose the person whom you want...
01 Dec, 2018, 07.25 AM IST
8,000+ Amul hoardings done, but no creative block for Rahul daCunhaThe polka-dotted Amul moppet continues to make India laugh every day, without fail.
12 Jan, 2017, 10.18 AM IST
Amul Girl turns 50: Meet the three men who keep her goingThe Amul campaign was started by daCunha’s father Sylvester daCunha in 1966 along with illustrator Eustace Fernandes and Usha Katrak, among...
16 Oct, 2016, 11.16 AM IST
Amul digital ad draws flak for being sexistdaCunha Communications, which makes outdoor ads for Gujarat Cooperative Milk Marketing Federation’s (GCMMF’s) Amul brand, is under flak on ...
28 Sep, 2015, 05.37 AM IST
Amul goes social, releases three-minute ad on YouTubeAmul also debuts a new tagline ‘Har Ghar Amul Ghar’ with this film. The ad — a slice of life corporate film made by daCunha Communications .
24 Jan, 2014, 11.13 AM IST
Amul Girl weeps for first time to pay homage to Dr Verghese KurienPaying homage to father of white revolution in India Dr Verghese Kurien, who catapulted India from being a milk-deficient country to the wo...
11 Sep, 2012, 10.46 AM IST
Verghese Kurien, the man who made Amul a $2.5 bn entity, passes awayVerghese Kurien, who passed away at the Muljibhai Patel Urological Hospital today headed the GCMMF for several decades.
09 Sep, 2012, 05.02 PM IST
- Amul girl far cuter than Amul boy: DaCunha
Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators.
13 Jul, 2012, 11.43 AM IST
- At sixty, Amul turns on the glamour quotient
About six-decade-old country’s strongest food brand Amul is set to get a facelift. The GCMMF that markets Amul and Sagar brands of dairy pr...
10 Jun, 2009, 12.53 AM IST
- Starry-eyed Amul girl won't play politics now
Amul girl has decided to leave politicians alone and go after Bollywood stars, cricketers, business barons, etc. Sneak peek into Amul's ad ...
29 May, 2008, 03.05 PM IST
- Amul's campaign claims place in Guinness Book
The Amul Butter girl might soon claim her place in Guinness Book of the World Records. Most talked about ads in 2007.
13 Oct, 2007, 04.15 PM IST
- Utterly Amul: The naughty turns forty
The Amul girl, apart from promoting a $1-billion brand, has been bringing smiles to over 2.5 million Gujarat farmers. India's top ten telev...
03 Oct, 2007, 03.17 PM IST
- Utterly Amul: The naughty turns forty
The sales figures of Amul butter have jumped from a few lakh rupees in 1966 to over Rs 500 crore now.
03 Oct, 2007, 05.00 AM IST
- The real indian idol
The little Prince was the king of eyeballs for almost two days. He had the whole country glued to the hole in which he battled for life and...
25 Jul, 2006, 02.19 AM IST