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10 years on, Sachin Tendulkar again the right choice for PepsiCo as they enter dairy segmentFormer cricketer and sports icon Sachin Tendulkar is not only endorsing the new product, Quaker Oats plus Milk, but has also played a role ...- Consumers may loosen purse strings in second half of the year, feel FMCG CompaniesSales growth from most consumer-product companies over the past two years suggest that many are grappling with choppy demand.
- ‘Reach Out’ set to launch Mexico edition in MarchReach Out, an initiative to create a strong pipeline of women leaders through mentoring and counselling, will be launched in Mexico in Marc...
- Internet will happen on mobiles and we plan to lead the trend: NokiaNokia asserts that it is the trend leader and not playing catch-up in India, coming up with new launches to attract customers, says Nokia I...
- Mindshare Brand Equity Compass 2011: The only true test of brand involvementVery often bright branding ideas are trounced when products themselves prove contrary to the consumers expectations.
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