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CYCLE PURE AGARBATHIES
Indians are putting away their sanitisers and stocking up on home care products like never beforeHand sanitiser had emerged as a focal product for multiple brands in the pandemic quarter last year. However, FMCG companies noted a drop i...
Agarbatti makers wield strong growth despite places of worship shuttered due to Covid“Consumers experienced divinity of temples in their homes,” said Ravi Rayavaram, chief executive - agarbatti and matches business at ITC Lt...
The fault in our approach: India’s self-reliant push fails to recognize cottage industry as critical constituentThe road to self-reliance seems to have bypassed millions of tiny businesses. Warped policies hurt them even more.
Covid-19 Impact: Cycle Pure Agarbathies holds back prayer product launches to shift focus on hand sanitisers“Once supply chain opens, we will retail our hand sanitisers nationally. We will also launch liquid soaps and home care products like clean...
Branded agarbatti companies rework models amid slumpAgarbatti companies recently introduced fragrances such as apple and pineapple, neem-based mosquito repellants and no-smoke ones for asthma...
Cycle Pure Agarbathies launches online personalization service for its incense sticksThe feature will enable its online customers to shop for bespoke incense sticks or agarbatti - a popular daily consumption FMCG product in ...
India's biggest incense stick maker smells opportunity in puja items marketN Ranga Rao & Sons, maker of Cycle Pure Agarbathies, sells Rs 1,000 cr worth of incense sticks a year.
TOI’s #NoConditionsApply Shindoor Khela campaign bags 13 metals at GoafestThe Social Street was the agency of the year with 17 metals in an event skipped by agencies like O&M, JWT, McCann, Taproot Dentsu and Publi...
India's largest 'Agarbathi' maker NR Group wants to create a Ripple with home fragrancesAn ancillary offshoot of NR Group - the conglomerate behind Cycle that became a household name - the home fragrances division is carrying f...
BCCI looks to set up another T20 leagueThe Indian cricket board could look at setting up another T20 league in which new teams could be auctioned in the future, said BCCI secreta...
GST to encourage local production of incense sticksThe incense sticks industry is waiting for the implementation of the Goods and Services Tax, which it feels will offer greater flexibility.
Cycle Agarbathies rope in Amitabh Bachchan as brand ambassadorCycle Pure Agarbathies have roped in Bollywood mega star Amitabh Bachchan as brand ambassador as part of its pan-India expansion plan.
We have changed the way people purchase agarbathies: Arjun M Ranga, NR GroupRiding on the success of incense sticks, the NR Group has come a long way to capture the essence of global fragrance.
Star India ropes in Nokia, Idea as joint sponsors for Asia CupStar India is looking to cash in on the upcoming Asia Cup cricket tournament to be held in Bangladesh, which will feature India-Pakistan cl...
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