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The timeless value of Sachin Tendulkar: Fandom, dreams & Rs 1,250 croreSachin Tendulkar's fandom and the brand value still seem to be a giant sapling awaiting further growth. The unseen halo of Tendulkar is per...- Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. Howev...
- MS Dhoni: A Baahubali brand whose valuation score keeps running to new dawnsMahendra Singh Dhoni's brand valuation run continues even three years after his retirement from international cricket. Dhoni's stardom has ...
- Sports tech: The impact player that teleports humans and gets you hooked to IPL mania on devicesCricket, the most followed sport in India, has evolved from red ball and green tops to today's magnanimous craze for the $11 billion worth ...
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