Celebrities must do their homework before endorsing crypto, says ad bodyASCI is a self-regulatory body, and its guidelines are not legally binding. In case of a breach, the standards body has in the past publish...
17 May, 2022, 05.48 PM IST
Industry divided over Sebi's proposal to ban celebrities in crypto adsAccording to multiple media reports, the capital markets regulator said public personalities could be held accountable if crypto ads are fo...
17 May, 2022, 04.25 PM IST
Top cryptocurrency exchanges not to advertise during IPLThe decision was taken by the Blockchain and Crypto Assets Council (BACC), which has more than two dozen crypto exchanges and crypto-relate...
24 Mar, 2022, 06.00 AM IST
Ahead of new ad norms, will crypto players go all guns blazing this IPL season?Crypto firms are expected to dominate advertisement space in the upcoming edition of the IPL, following the government’s announcement to ta...
09 Mar, 2022, 05.00 PM IST
What ASCI's new crypto guidelines meanASCI, in its order, observed that advertising for VDAs, commonly referred to as crypto or NFT products, has been very aggressive over the p...
24 Feb, 2022, 11.44 PM IST
ASCI issues guidelines for promotion and advertisement of crypto, NFTsThe Advertising Standards Council of India (ASCI) said on Wednesday that all virtual digital asset (VDA) products and services should carry...
24 Feb, 2022, 09.28 AM IST
ASCI frames guidelines for advertising & promotion of crypto assetsFocusing on the unregulated nature of VDAs, the council has prohibited the use of words such as 'currency', 'securities', 'custodian' and '...
23 Feb, 2022, 01.36 PM IST
India's cryptocurrency sector likely to update code of conductAn industry body made up of crypto selling platforms may appoint tax experts from Big Four audit firms for guidance, add warning labels whi...
19 Jan, 2022, 04.28 AM IST
Will Sitharaman acknowledge demands for crypto exchanges in Budget 2022?Majority of exchanges have demanded clarity about the taxation over the income earned from the crypto assets and GST rules implemented on t...
17 Jan, 2022, 06.31 PM IST
No exaggeration, not a currency: Crypto industry in a fix over Ad guidelinesCaught between a market selloff and uncertain destiny, the local cryptocurrency industry is trying to escape the stigma that has divided po...
12 Jan, 2022, 06.16 AM IST
ASCI in talks with Centre to refresh crypto ad guidelines“While the crypto exchanges have paused advertising and are awaiting clarity from the government, they are all making blueprints for fresh ...
02 Dec, 2021, 06.00 AM IST
Lens on misleading ads promoting cryptos: FM Nirmala SitharamanThe government will introduce a bill on cryptocurrency in parliament soon after it's approved by the cabinet, she said.
01 Dec, 2021, 06.30 AM IST
WazirX, Bitbns hit pause on crypto adsTo avoid luring users who do not have an understanding of virtual currencies, WazirX has been keeping away from print and television advert...
17 Nov, 2021, 06.00 AM IST
Experts raise alarm over crypto advertisementsThere are no formal guidelines governing the advertisement of crypto in India, unlike other financial products such as mutual funds — which...
04 Nov, 2021, 05.59 AM IST
Celebs endorsing crypto firms must check claims or face action: ASCI headCrypto platforms flush with risk capital have been roping in top celebrities like Ranveer Singh and Ayushmann Khurrana to advertise crypto ...
25 Oct, 2021, 08.25 PM IST
Crypto exchange ads under ASCI scannerCoinSwitch Kuber, ZebPay and WazirX are among the crypto exchanges that advertise prominently across platforms, capitalising on a spike in ...
22 Jul, 2021, 06.00 AM IST
Petition against crypto TV ads shows why industry needs urgent regulationEarlier this month, two advocates filed a public interest litigation against WazirX, Coinswitch Kuber, and CoinDCX, asking the markets regu...
16 Jul, 2021, 08.50 PM IST