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CRICKET ENDORSEMENTS
Brands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is...- Shubhman Gill’s Rs 3.2 crore Chandigarh villa comes with a polished garden, wooden walls, private gym and ornate bedroomThe house is a spotless white shade with a navy blue roof. A report by Magic Bricks states that the home has a clearly defined layout, bala...
- Virat Kohli makes LinkedIn debut: What is his first post reveals about his business ambitions? How he is building his business portfolioVirat Kohli made his LinkedIn debut to discuss his business interests beyond cricket. He highlighted his investment in Agilitas Sports and ...
- BJP MP Kangana Ranaut moves Delhi HC against AI generated, obscene contentKangana Ranaut has filed a lawsuit in the Delhi High Court to address the removal of objectionable online content. The court has issued sum...
- AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...
- AI clones are turning celebrity likeness into a new businessStudio Blo is developing a platform for celebrities to license their digital likenesses for advertising purposes. This platform allows bran...
- Mahadev app still active, generated over Rs 94,000 cr from illegal betting: Enforcement DirectorateThe Enforcement Directorate (ED) filed a complaint at a Raipur court against the Mahadev online betting app and 42 individuals. The app has...
- Food inspections data driven; nothing has happened against the law: Maharashtra FDA Commissioner Tukaram MundheMaharashtra FDA faces systemic pressures amid pushback from large restaurant chains. The agency is proceeding with hygiene crackdowns based...
- Guwahati goes the distance, launches international marathon with Rs 1.25 crore purseGuwahati will host its first international marathon on February 7, 2027. This event aims to position Assam as a global sporting destination...
- Emerging sports are the next big business opportunity: Tero India MDIndia’s sports boom is opening up opportunities for entrepreneurs to build businesses beyond cricket.
- Virat Kohli and Anushka Sharma’s ₹1,300 crore fortune: How the power couple built their wealth through businesses, investments and endorsementsVirat Kohli and Anushka Sharma have built substantial wealth beyond their careers. Kohli's income stems from cricket, endorsements, and div...
- Shilpa Shetty beats Virat Kohli, MS Dhoni: 10 celebrities with the highest number of startup investment roundsShilpa Shetty Kundra leads Tracxn’s ranking of celebrity startup investors with 10 disclosed funding rounds between 2021 and 2026 YTD. MS D...
- F&B regulatory crackdown sends celebrities into endorsement rethinkSeveral celebrities and influencers have stopped endorsing food and beverage brands. This action follows increased regulatory oversight and...
- Tukaram Mundhe's FDA now targets Shah Rukh Khan, Ajay Devgn & Tiger Shroff over pan masala-linked adThe Maharashtra FDA has issued notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their advertisement for a chewing elaichi brand....
- Rishabh Pant’s midnight appeal to Uttarakhand CM: Seeks help to buy land and build home after 3-year search becomes a ‘nightmare’Cricketer Rishabh Pant has reached out to the Chief Minister of Uttarakhand for his help in securing land to build his first home in his ho...
- Delhi HC protects Yuvraj Singh's personality rights, says AI-generated deepfakes, unauthorised commercial use tarnish reputation, violate lawThe Delhi High Court has protected Yuvraj Singh's personality rights. AI-generated deepfakes and unauthorised exploitation damage his reput...
- Global sports stars score on desi brand pitchThe influx of non-Indian sportspersons increased from being around 25% of the total volume in 2009 to up to 40-45% of sportspersons used as...
- Brands pin hopes on young heroes of Indian cricketThe choice for marketers has certainly widened as Dhoni and his men lifted the Twenty20 Cup for India. Foreign model, desi brand a hit combo
- Brand Dhoni waits for master strokeAdvertiser money may be clawing back to cricket, but that's not yet reflecting in big endorsement deals.
- Cricketers hit it off with advertisersCelebs' brand loyalties are up for grabs, and even lesser cricketers are easily finding brand takers.
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