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How Licious is attempting to change the way Indians buy meat and seafoodThe brand made the consumer the products’ hero. Through a social media property called ‘Facehunt’, Licious picks consumers who share their ...- Ogilvy India wins grand prix for ITC’s Savlon initiativeSavlon’s Chalk Hands involved creating a soap for school children that doubles as chalk, pushing the brand’s hand wash focus and agenda in ...
- 13 Indians on jury of 62nd Cannes LionsJury members for other categories include Ashima Avasthi, creative director at BBC Worldwide, for Branded Content & Entertainment; Ashwini ...
- ‘We don’t give a damn about a Grand Prix Win’Of India’s 976 entries just a handful have made it to the shortlists so far, dimming hopes for a glorious run on the awards front.
- How Prasoon & Piyush Pandey turned Fevicol into one of the India's most popular brands"Fevicol likes to experiment. They always say let's do something new. They are innovative and not risk averse. They have no problem in taki...
- O&M advertising agency tops 6th year in a rowExtending its domination over the Indian advertising industry, premier ad agency O&M India has once again emerged as India’s most admired C...
- WPP to have own production houseWPP, the world's largest advertising conglomerate, has decided to launch its own production house in India.
- IPL's Karmayudh Foxed onlineIn a season of controversies surrounding creative standards and ethics in Indian advertising, here’s the latest.
- India's top ten television adsET presents an exclusive peek into India's biggest television adverstisements.
- Advertisers spending khokhas to cut clutterIn the rush to cut the clutter, marketers are signing blank cheques towards advertising production budgets.
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