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Publicis India hires McKinsey's Lalatendu Das as CEO of Performics IndiaCurrent co-CEOs Pallav Jain and Sarfaraz Khimani have decided to step down and focus on Publicis Groupe Central Initiatives.- Online marketplace for booking locations,Venuelook, raises pre-series AStarted from Delhi and first covering NCR, Venuelook has helped over 2 lakh people discover the right venue for their events.
- Chief digital officer becomes a much-in-demand role, 20 CXOs hired across India Inc in last 12 monthsAtleast 20 CXOs have been hired across India Inc in the last 10-12 months to drive digital transformation, marketing and innovation.
- Martin Sorrell's WPP still firmly on top in Indian ad sceneIn India, Martin Sorrell’s WPP will maintain its number one position by far compared to its nearest competitor.
- Publicis Groupe acquires Mumbai-based ConvonixPublicis Groupe today said it has acquired Mumbai-based digital marketing consulting Convonix for an undisclosed sum.
- Guide to managing online reputation and salvaging it in case of damageOpinions on social networks can go viral in minutes and rise to a tidal wave of negative perception that can destroy brand equity.
- Companies like Reliance Digital, Reckitt Benckiser and others outsource Twitter handle to capture consumersAcross India Inc, Twitter has fast transformed from an individual tool into a key platform to create and sustain brand buzz.
- Budding entrepreneurs make a beeline for incubation centresAs the entrepreneurship spirit spreads on campus, India’s incubation centres are seeing growing interest from people keen to set up their o...
- Start-ups to attract top B-School talent this placement seasonThe pattern of summer placements of IIM students indicates the new-found importance of start-ups
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