Searched for
CONTENT STRATEGY FOR BRANDS
Adobe expands Creative Agent across Firefly and Creative Cloud applicationsAdobe is significantly enhancing its creative tools with an AI-powered "Creative Agent" integrated across Firefly and major Creative Cloud ...
Service exports are powering India's global growth story. It's time to recognise the businesses behind it.As India's services sector drives global growth, the Payoneer India Cross-Border Excellence Awards 2026 celebrate businesses exporting inno...
JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
Workplace as strategy: Steelcase driving performance beyond designThe Indian workplace is transforming, with companies like Steelcase shifting from furniture suppliers to partners in workplace evolution. R...
Varya AI video generator by Avataar AI: India’s breakthrough in text-to-video creation technologyVarya by Avataar AI is an AI video generation model that creates videos from simple prompts quickly and cost-effectively. It delivers local...
BenQ bets big on B2B segment, but its biggest opportunity may still be in home entertainmentBenQ is integrating on-device generative AI into Indian classrooms with its new RP05 interactive display, simplifying teaching tasks. Beyon...
OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
Fable 5's cost challenge; Opendoor's India exitAnthropic's Fable 5 could rewrite how IT works, but the price tag and performance quirks raise hard questions. This and more in today’s ETt...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
As flagship costs rise, realme is betting on battery life with the new P4R 5GSmartphone makers are rethinking priorities due to rising component costs. Realme is stepping back from flagship devices to focus on user n...
Zee appoints Tejkarran Singh Bajaj as Zee5 India business headZee Entertainment Enterprises Ltd (ZEEL) has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India to bolster its digital busines...
Stock picks of the week; 5 stocks with consistent score improvement and upside potential of up to 25%Even in normal times it is futile to try and guess the outcome of most global events. But in the New World Order, it makes no sense at all ...
Root cause: India’s spice crown under threat as quality concerns trace back to farmsFarm-level traceability, quality, value addition, and branding are key to converting export scale into global trust, according to experts.
E85 vs Petrol: How much does it cost, why is it cheaper, and who can use it?India has launched E85 ethanol-blended fuel in Delhi, priced significantly lower than standard petrol. This move aims to reduce crude oil d...
These mid-cap stocks with ‘Strong Buy’ & ‘Buy’ recos can rally over 25%, according to analystsThe latest escalation in the US-Iran war means that crude oil price is back as a risk for India. Although we are in a market already strugg...
JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
Textile sector: Time for a relook as tariff tantrum may soon be history? 5 textile stocks with upside potential of up to 27%The Indian textile and apparel sector has had a stressful year. The US tariffs disrupted orders to the sector’s largest market, squeezed ma...
OPPO partners with Instagram to back India's growing creator economyOPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...
Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
Creator economy shifts toward structured hiring as firms bring talent in-house: IndeedIndia's creator economy is undergoing a transformation. No longer relegated to freelance gigs, content creation has now been embraced as a ...