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CONSUMER BEHAVIOR
Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?- A simple 10-minute daily habit can help in better blood sugar control and lower diabetics risk, say health experts. They explain the science behind it
- India's VC ecosystem shifts to monetization-led growth in 2026, backed by AI, Q-commerce infra and domestic tailwinds: Bain
- African Proverb of the Day: “No matter how long the log stays in the water, it never becomes a...” — Why does true success require action instead of simply staying close to opportunity? Inspiring and momentous life lessons on turning opportunity into achievement through courage, effort, and perseveranceAfrican Proverb of the Day offers timeless wisdom that speaks directly to modern life. Today's powerful African proverb reminds us that suc...03 Jul, 2026, 08.13 PM IST
- Quote of the Day by Marcus Aurelius: ‘When you wake up in the morning, tell yourself: the people I deal with today will be meddling, ungrateful, arrogant…’ - How to stop other people's behaviour from ruining your dayQuote of the Day by Marcus Aurelius offers a timeless approach to navigating daily frustrations. His philosophy, detailed in 'Meditations,'...03 Jul, 2026, 01.00 PM IST
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...02 Jul, 2026, 08.30 PM IST
- Psychology says people who constantly adjust their car seats may not be perfectionists, they could be trying to regain comfort, control, and focusWhy do some people repeatedly adjust their car seats while driving? Psychology suggests the habit may be linked to body awareness, environm...01 Jul, 2026, 10.17 AM IST
- Quote of the Day by American psychologist John B. Watson: “The universe will change if you bring up your children, not in the… — Inspiring lessons on child development, parenting, learning, discipline and why structured upbringing shapes responsible individuals by the founder of behaviorism known for his deep insights into human behavior and conditioningQuote of the Day by John B. Watson: John B. Watson’s quote, “The universe will change if you bring up your children, not in the freedom of ...30 Jun, 2026, 11.26 PM IST
- Scientists found a material thinner than human hair that could transform the future of superconductorsSuperconductors are entering a new era as scientists explore smarter ways to build energy-efficient electronics. A tiny nanoscale surface c...30 Jun, 2026, 06.31 PM IST
- Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit meansPsychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people u...30 Jun, 2026, 01.40 AM IST
- How sleepless nights are feeding a new economyGen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...29 Jun, 2026, 11.30 PM IST
- Psychology says people who take extra care for their bikes or cars aren't showing off: What this behavior really meansPsychology says people who take extra care for their bikes or cars aren't always materialistic. Many people maintain their vehicles because...29 Jun, 2026, 06.14 AM IST
- Diamonds shine as gold buyers adapt to price volatilityAs Indian consumers face rising gold import duties and erratic prices, they are changing their buying habits for jewellery. The Indriya bra...27 Jun, 2026, 01.26 PM IST
- These 5 Charlie Munger psychology lessons show why mindset matters more than intelligence, talent, or luck — lessons from Warren Buffett’s most trusted partnerThe Charlie Munger psychology lessons continue to inspire people seeking smarter decisions and lasting success. Rather than relying on inte...25 Jun, 2026, 10.02 PM IST
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...25 Jun, 2026, 12.48 AM IST
- The ant discovery that stumped scientists started with one curious 8-year-oldAnts carrying oak galls study: A backyard discovery by an eight-year-old boy has unveiled a surprising interaction between ants, oak trees,...24 Jun, 2026, 11.56 PM IST
- Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...24 Jun, 2026, 04.22 PM IST
- Quote of the Day by American psychologist John B. Watson: 'There are for us no instincts...'- Life lessons on habit formation, human potential, personal growth by the Behaviorism pioneerPioneering psychologist John B. Watson asserted that human behavior is largely learned, not innate. His foundational work in behaviorism ch...24 Jun, 2026, 04.02 AM IST
- Psychology says people who only shop during sales aren't stingy, their brains may be wired to chase value over pricePsychology teaches us that everyday habits often reveal deeper motivations. The sale itself is rarely the real story. Value is. Control is....23 Jun, 2026, 03.56 PM IST
- Psychology says women who are ready to bargain heavily at any shop aren't frugal or afraid to negotiate: What behavioral research explainsPsychology says women who are ready to bargain heavily at any shop aren't simply trying to save money. Research in psychology and behaviora...20 Jun, 2026, 12.11 AM IST
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