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CONSUMER PSYCHOLOGY
Psychology says burnout is not laziness: Why sleep, weekends and vacations stop helping when your mind is exhausted from carrying silent pressurePsychology suggests that recovering from burnout requires more than extra sleep or the occasional day off. Lasting recovery often involves ...- Quote of the day by Arthur Zeikel: "Investors must appreciate that, while there is a pattern to events, no pattern is perpetual. The more widely held the belief in the persistence of a current trend, the less likely it is to continue"Arthur Zeikel’s quote underscores the impermanence of market trends and the risks of consensus thinking. The piece explains how investor ps...
- Psychology says people who adored their siblings as kids may start disliking them as adults, and the hidden reason isn’t what you thinkPsychology does not suggest that siblings care less about one another simply because conflicts become more frequent in adulthood. Human rel...
- Psychology says people who keep their cameras off during meetings aren’t always disengaged, their brain may be protecting them from something importantPsychology does not suggest that everyone who keeps their camera turned off is shy, uninterested, or trying to conceal something. Human beh...
- Psychology says people who always wear back and white may be sending a powerful message without saying a wordPsychology does not claim that everyone who prefers black-and-white clothing has the same personality traits. Human behavior is far too nua...
- Psychology says mixed signals feel addictive, here’s why one day of love and the next day of distance can make you chase someone even harderPopular culture often presents emotional unpredictability as thrilling, mysterious or even romantic. Psychological research, however, point...
- In 1888, a doctor’s daughter tired of body odor turned cream into a personal fix, and deodorant became part of modern routineBack in 1888, a groundbreaking cream named Mum made waves in the world of personal care, tackling the age-old issue of body odor. This inno...
- Gen Z is bringing audiences back to cinemas, says PVR InoxYoung moviegoers are returning to cinemas in India. Gen Z consumers are now a significant audience for multiplexes. They seek in-person soc...
- Psychology says the people whose personalities seem to soften most dramatically in their 50s haven’t gotten weaker: They’ve finally realized the protective armor they built at 20 is costing more energy than it’s worthIn their middle age, many people radiate a comforting softness that some might misinterpret as weakness. However, research points to an ong...
- Why is US stock market down today? Dow Jones, S&P 500 and Nasdaq fall as inflation hits three-year high and Iran tensions shake Wall Street - Nvidia, Amazon and technology stocks leading today's declineUS stock market is under pressure again. Investors woke up to another sharp decline in the Dow Jones, S&P 500 and Nasdaq after fresh inflat...
- Psychology says people who optimize every part of their lives often end up more depleted than those who don’t, because constant measuring, tracking, and improving is itself more costly than the benefitModern self-improvement tools promise better lives through tracking. However, this constant monitoring can create stress and pressure. The ...
- Word of the Day: CathexisWord of the Day: Some words stand the test of time because they capture something deeply human. Cathexis is one of those words. Although it...
- From chatbots to behavioural AI: Stanford study reveals emerging AI personality systemsAI is increasingly simulating stable human-like behaviour, often perceived as personality. Stanford HAI research shows these patterns arise...
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...
- Quote of the Day by Gad Saad: ‘Women are not singularly attracted to men with resources; rather…’ The Parasitic Mind author’s evolutionary views on love, status and successQuote of the Day by Gad Saad suggests attraction often stems from perceived future potential rather than current achievements. Traits like ...
- Reassure homes, not just economy: Why India’s growth feels weaker at household levelThe ripples of global disruptions are felt in the everyday lives of Indian families, shaping individual narratives beyond simple data point...
- Psychology says people who keep their phone face down during meals aren't just being polite - they are often protecting attention in a way that helps conversations feel more realPsychologists are concerned about how smartphones impact communication, even when not in use. Placing a phone face down is believed to mini...
- The rupee warning: Six actions for business leadersThe Indian rupee is dipping to historic lows, approaching the 100-dollar threshold. Driven by market sentiment and a perilous cycle of fore...
- No cost EMI a scam? CA warns why it can be a financial trap targeting middle classNo-cost EMIs are popular in India, making big purchases seem affordable. Chartered accountant Nitin Kaushik warns this is a psychological s...
- Bengaluru founder spots a clever Rs 40 fruit-selling trick at a Tamil Nadu railway station. The psychology behind it is fascinatingA simple fruit cup sold for Rs 40 at a Trichy railway station revealed a powerful business lesson. A Bengaluru founder noticed how a tall g...
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