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CONSUMER IDENTITY TRENDS REPORT
Psychology says the loneliest chapter of adulthood doesn't arrive when people stop calling; it arrives after 65, when you're still surrounded by love but realize you're no longer needed by anyoneMany older adults feel lonely despite having loved ones. This stems from no longer feeling needed, a shift from past decades where they wer...- India Inc remains bullish on FY27; Telecom, defence, banking seen driving growth: ReportIndian businesses are optimistic about FY27. Telecom, defence, metals, and banking are set for growth. Companies expect demand to remain st...
- Psychology says people who always wear back and white may be sending a powerful message without saying a wordPsychology does not claim that everyone who prefers black-and-white clothing has the same personality traits. Human behavior is far too nua...
- AI is redefining product management: Are you ready for the shift?Product management is shifting from coordination to high-velocity creation. This article explores how AI tools like ChatGPT and Midjourney ...
- CPI Inflation data report today impact on bonds: Check latest 2-year U. S treasury yield, 10-year U. S treasury notesU.S. consumer inflation increased at its fastest pace in three years in May as the Middle East conflict raised the price of gasoline and ot...
- A new IPO frenzy: Why is Bharat making a beeline for bourses?Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...
- Consumer staples sector to face growth normalization in 2nd half of 2026, updates on pricing power and channel efficiency eyedConsumer staples growth momentum is likely to moderate in the second half of FY27 as GST-related benefits phase out and high base effects s...
- Jewish Proverb of the Day: “Every woman feels elevated in… — Life lessons on perception, gender roles, social recognition, traditional expectations, identity and why a person's worth should not defined by their statusJewish Proverb of the Day highlights the meaning of “Every woman feels elevated in social status by marriage.” The saying reflects how, in ...
- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
- Indian online buyers losing up to Rs 28,000 crore annually to dark patterns, hidden charges: ReportIndian shoppers are losing thousands of crores yearly due to deceptive online designs. Hidden charges and forced add-ons affect millions of...
- Rippl launches a social recommendation platform to redefine trust-led discoveryIndian startup Rippl has launched a trust-first social commerce platform to combat the growing 'trust deficit' online. The platform enables...
- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- Eros Innovation has launched a Cultural AI PlatformEros Innovation has unveiled a groundbreaking Cultural AI Platform. This AI ecosystem understands, preserves, and expresses culture across ...
- Quote of the Day by Gad Saad: ‘Women are not singularly attracted to men with resources; rather…’ The Parasitic Mind author’s evolutionary views on love, status and successQuote of the Day by Gad Saad suggests attraction often stems from perceived future potential rather than current achievements. Traits like ...
- Indians are growing more pessimistic about the economy. RBI Survey shows whyUrban consumers grew more pessimistic about the economy, jobs, and spending in May, with the Current Situation Index falling for the third ...
- Consumer goods majors eye stronger sales as inflation pushes both volumes and pricesConsumer goods companies anticipate stronger sales growth. Inflation from the West Asia conflict is expected to boost both product volumes ...
- Chitale vs Starbucks: Pune traveller shares how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- Consumer sector beats expectations but faces commodity crunch from Q2, warns BofA SecuritiesIndia's consumer and retail sector saw a strong first half of FY26. GST cuts and a favorable base effect boosted consumption. However, risi...
- Financial fixes and high-yield savings: Are you missing the easiest ways to save more and spend less?More than half of savers still earn under 3% interest, while many households lose around $200 yearly on unused subscriptions. These financi...
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