IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

JioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

Reliance Industries Q4 Results: Reliance Industries saw its net profit drop 13% year-on-year in the fourth quarter of fiscal 2026. Revenue,...

The Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

India's telecom regulator TRAI is proposing new rules for streaming services like FAST. This aims to create a level playing field with trad...

In an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...

JioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagemen...

India's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...

The Indian Broadcasting and Digital Foundation (IBDF) reported a 7% viewership growth in pay-TV homes, with 5.8 million households transiti...

Can viewership for a channel go up from 50,000 to 200,000 on one Sunday afternoon despite no change in programming?