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COKE CAMPAIGN
Customers turn celebs for companies, talk up brandsThe trend, which is called micro segmentation and advocacy, comes across strongly with Coke bottles being embossed with 20 descriptors in 1...31 Mar, 2018, 10.14 AM IST- IFAPA voices concern about government's anti dumping duty on imported low ash metallurgical cokeWhile the government imposed a duty of US $ 25 per tonne on low ash coke from China it imposed a duty of $16.2 per tonne on coke from Austr...29 Nov, 2016, 05.08 PM IST
- We basically follow consumer tastes: Ahmet Muhtar Kent, The Coca-Cola CompanyIn a chat with ET Now, Ahmet Muhtar Kent, The Coca-Cola Company, said he was are very thankful for the support that the company has receive...23 Jan, 2016, 12.22 PM IST
- Coca-Cola plans aggressive ad campaign in 2014 to be India's favourite soft drinkCoca-Cola has spent at least Rs 12-15 cr on the print burst and is set to follow it up with a TV campaign featuring actors Deepika Padukone...01 Jan, 2014, 05.09 AM IST
- Coca Cola launches campaign with real characters in winter to encourage consumption all-year roundIt is an extension of Coke's 'Ummeed wali dhoop, sunshine waali aasha' campaign rolled out in Dec 2011, to believe in a better tomorrow.04 Jan, 2013, 06.53 AM IST
- Coca-Cola's bouquet of brands leads those of PepsiCo in soft drinks market, but Coke not at the topWhile Coca-Cola killed Citra and Gold Spot to push its own American brands Sprite and Gold Spot, Thums up continues to be its primary growt...02 Nov, 2012, 10.48 AM IST
- Coca-Cola April-June quarter volumes up 20% riding on marketing, pricingCoca-Cola’s Atlanta-based parent announced on Tuesday that its India sparkling beverage volume grew 20% in the April-June 2012 quarter.17 Jul, 2012, 09.07 PM IST
- Coca-Cola splits advertising pie among Lowe Lintas, Weiden + Kennedy and McCann EricksonBrand Coca-Cola now has two of the country's best-known names in creative advertising, Prasoon Joshi and R Balki, to create its campaigns.06 Apr, 2012, 04.58 AM IST
- Coca-cola looks to take Indian marketing innovations to global marketsCoca-cola Company is looking at adapting some of the marketing initiatives run in the country to the rest of the world.06 Nov, 2011, 11.03 AM IST
- Joseph Tripodi on how a stint with Absolut Vodka made Coke more fizzyAt Seagram, apart from working on the Absolut Vodka ads, he learnt that you don't need big budgets to create great work.03 Nov, 2011, 03.41 PM IST
- IPL IV: Coca Cola replaces PepsiCo as sponsor of two teamsCoca Cola has replaced rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20 league.06 Apr, 2011, 07.09 PM IST
- Coca-Cola not to renew its brand endorsement contract with Aamir KhanCoca-Cola has decided not to renew its brand endorsement contract with Aamir Khan as it's looking for younger faces to connect with the you...28 Feb, 2011, 12.38 PM IST
- Brands love their story with Imran KhanJaane Tu ya jaane na star may hate Luv Storys, but lady Luck continues to smile on him. Meet the new hunk that has taken the advertisement ...10 Sep, 2010, 01.02 AM IST
- Coke reveals a bit of its secret formulaIn recent decades the firm has spun an aura of mystery around the formula partly for competitive reasons, but also as a marketing tool. A f...08 Aug, 2008, 07.36 PM IST
- TERI report not a clean chit to Coke: Plachimada CouncilThe Plachimada Solidarity Council on Tuesday denied reports that TERI had given a clean certificate to Coca-Cola, stating that the company'...15 Jan, 2008, 08.15 PM IST
- Coke to add ‘masti’ to Fanta, launches new campaignEyeing to catch young consumers, soft drinks major Coca Cola India is adding some more fun to its orange drink Fanta.21 Sep, 2007, 12.45 AM IST
- Coke embarks on global 2008 Olympics offensiveCoca-Cola is launching a global ad campaign to promote its sponsorship of the 2008 Olympic Games in Beijing.17 Aug, 2007, 01.34 AM IST
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