Psychology says people who prefer texting over phone calls aren't avoiding connection; they're protecting themselves from the version of themselves that panics mid-sentence and says the wrong thingYoung adults in the US prefer texting over phone calls. Research shows digital communication allows for thoughtful responses and reduces an...
16 Jun, 2026, 03.20 PM IST
Psychology says people who optimize every part of their lives often end up more depleted than those who don’t, because constant measuring, tracking, and improving is itself more costly than the benefitModern self-improvement tools promise better lives through tracking. However, this constant monitoring can create stress and pressure. The ...
10 Jun, 2026, 06.14 PM IST
Psychology says rewatching the same TV show again and again isn’t just comfort or laziness — It may reveal a hidden emotional needThe psychology behind rewatching the same shows suggests that the habit is often driven by emotional comfort, nostalgia and mental familiar...
21 May, 2026, 02.58 PM IST
Beyond transactions: The potential of mobile bankingDigital banking in India is transforming. Apps now help users make financial decisions, not just transactions. IDFC FIRST Bank's app integr...
19 May, 2026, 05.39 PM IST
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
18 May, 2026, 02.31 PM IST
ET at Apple’s Bengaluru developer showcase: The apps headed to WWDC 2026Indian developers are showcasing innovative apps for the Apple ecosystem. These apps focus on personal experiences, design, and AI. Develop...
11 May, 2026, 02.11 PM IST
Why travellers are turning to the zodiac for vacation planningPeople are increasingly using astrocartography to guide major life choices. This practice, which maps planetary influences on locations, he...
08 May, 2026, 09.02 AM IST
‘Brain Rot’ is everywhere — here’s why the Internet can’t stop talking about itBrain rot, a new term for mental fatigue, is gaining attention. Excessive online content consumption, especially on social media, is linked...
10 Apr, 2026, 01.52 AM IST
‘Lifting weights is brain surgery’: CMC Vellore doctor explains how strength training may reverse brain ageingLifting weights offers a powerful path to sharper memory and slower brain aging, according to neurologist Dr. Sudhir Kumar. Consistent resi...
25 Feb, 2026, 02.32 PM IST
- Brain health startup Ivory raises $1 million from IIM-A Ventures, Capital-A, others
Ivory, a Bengaluru-based brain health startup founded in 2022, has raised $1 million in a round co-led by IIM-A Ventures and Capital-A, wit...
21 Apr, 2025, 11.20 AM IST
Social media impeding our ability to focusIt is well known social media apps can negatively impact mental health outcomes, a fact even acknowledged by Facebook's leaked internal res...
07 Apr, 2023, 11.59 PM IST
Apps for the mind and bodyWe pick the top 5 apps for yoga practitioners ahead of International Yoga Day on June 21.
19 Jun, 2022, 06.00 AM IST
Difficulty thinking after a bad night's sleep? Find out the optimal nap time your brain requires to work properlySleep is important for brain functioning.
09 May, 2022, 10.53 AM IST
Cognitive is India's Future: IBM CEO Ginni RomettyEver since Rometty took over as CEO in January 2012, she has reshaped the company around newer areas like cloud and cognitive.
18 Feb, 2017, 12.11 PM IST
Cognitive in healthcare ready for prime timeWhen Dr. Lukas Wartman began medical school at Washington University in St. Louis, he knew he wanted to study cancer and treat patients.
11 May, 2016, 05.52 PM IST
Retailers bet on a consumer-connected, cognitive futureChanging technology inventions has revolutionised the customer experience to a great extent, whether its smartphones enabling consumers to ...
10 May, 2016, 05.20 PM IST
Drop Candy Crush and use these 10 apps that might make you smarterThese 10 awesome apps will help not only strengthen your neural networks and improve your cognitive function, but it will reduce your risk ...
20 Aug, 2014, 12.44 PM IST