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US Stocks: Best Buy taps insider Bonfig to succeed veteran Barry as CEO amid demand slowdownBest Buy on Wednesday named insider Jason Bonfig as CEO, replacing longtime executive Corie Barry, in a leadership change that comes as t...- Wits, prices and margins: India's cola war is getting hotCoca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance revives Campa Cola w...
- Cola summer ad war: PepsiCo pokes Coca-Cola with 'anytime' over 'half time'PepsiCo has launched a witty advertising campaign called 'any time' as a direct response to Coca-Cola's 'half time' campaign for the ICC Ch...
- Coca-Cola cracks the most elusive market in India - the country's hinterlandsDespite inflation posing a challenge for companies, Bajoria acknowledges its reality and emphasizes the importance of devising the right pr...
- PepsiCo stings Coca-Cola’s official World Cup sponsor tag with new adThe 'Nothing Official About It' campaign during the 1996 Cricket World Cup had stolen the thunder entirely from official sponsor Coca-Cola ...
- PepsiCo India ends 30 years of partnership with WPPPepsiCo, maker of Pepsi and Mountain Dew drinks and Lays snacks, is among the bigger spenders on advertising. The impending change comes am...
- Hungary is angry after Coca-Cola ads, featuring gay couples kissing, go upThe billboards across Hungary read - 'Zero sugar, zero prejudice.'
- Coke to connect with new-age consumers across mediaThe country’s biggest beverages maker is also investing on neurosciences and analytics to capture consumer insights on products and marketi...
- Coca-Cola's IPL advertising budget may go up to Rs 100 croreCoca-Cola is seeking to dominate television screens this year, cashing in on the relative absence of rival PepsiCo, say media buying offici...
- PepsiCo again engages in comparative ads, takes pot shot at Coca-ColaPepsiCo’s latest commercial for its 7Up appears to belittle rival brand Sprite’s long-standing tagline "Clear Hai" by highlighting the "new...
- Coca-Cola plans aggressive ad campaign in 2014 to be India's favourite soft drinkCoca-Cola has spent at least Rs 12-15 cr on the print burst and is set to follow it up with a TV campaign featuring actors Deepika Padukone...
- Sprite topples Thums Up from numero uno position after three decadesSprite has been outselling Thums Up for three months now, according to industry officials who cited market share figures.
- PepsiCo spoofs Thums Up with its Atom campaignAtom looks like a more serious attack. PepsiCo says it’s its biggest launch in recent years. And it has debuted by directly taking pot shot...
- Coke India's new Thums Up ad most expensive everCountry's third largest advertiser has shot its most expensive TV ad for Thums up with Akshay Kumar at an estimated cost of Rs 4.5 crore ($...
- Coke ads 'totally unacceptable' in AustraliaAustralia's consumer regulator has ordered ordered Coca-Cola to publish corrections after it claimed in "unacceptable" ads that health risk...
- Music & fizz: It's a heady combination for cola majorsCoca-Cola India is not paying music channels a single penny for running its two-and-a-half-minute commercial.
- Coca-Cola Thums down for PepsiCoMore than three decades after it was launched, Thums Up remains India’s largest selling aerated drink.
- Cola majors slug it out with Youngistan in IndiaIt's summer and time for a repeat of the cola wars, as Coca-Cola takes on PepsiCo's ongoing 'Youngistan' advertising campaign. Ads on the m...
- Beverages ad spend on TV zooms to Rs 290 croreThough the estimates are inclusive of all beverages across all players, Coca-Cola and PepsiCo account for the majority 85-87% of the total ...
- Coke embarks on global 2008 Olympics offensiveCoca-Cola is launching a global ad campaign to promote its sponsorship of the 2008 Olympic Games in Beijing.
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