Gloom lifts, India Inc ready: Consumer cos step up festive ad spends after slow H1; expect 15–20% jumpAfter a challenging first half of 2025 due to geopolitical tensions and a wet summer, consumer companies in India are set to increase adver...
26 Jul, 2025, 10.09 AM IST
Why Warren Buffett with net worth of $147 billion stopped giving $10,000 to his children as Christmas giftsWarren Buffett, known for his frugality, shifted from gifting cash to stocks, including Coca-Cola and Wells Fargo shares, to his children. ...
08 Dec, 2024, 04.02 PM IST
UK retailers feed off public affection for festive adsThey come with big budgets, are wrapped in sentimentality and boost company revenues -- Britain's latest instalment of eagerly awaited Chri...
08 Dec, 2024, 02.48 PM IST
UK PM Rishi Sunak marks Christmas with 'Home Alone' skitAccording to the video released by him, he is seen celebrating being home alone by bowling a ball against stacked cans of Coca Cola, famous...
26 Dec, 2023, 07.23 PM IST
Exploring the pagan roots of Christmas: 5 traditions that originated from pre-Christian practicesFrom Christmas carols, stuffing gifts into socks, dazzling trees decorated with fairy lights, many evergreen Christian traditions have paga...
24 Dec, 2023, 02.11 PM IST
Coca-Cola Christmas truck tour spreads festive cheer across the UK with new stop in Wembley, LondonThe Wembley event will provide attendees with interactive experiences, a walk-in snow-filled bauble, a winter wonderland photo booth, the H...
14 Dec, 2023, 01.06 AM IST
Unveiling Bari's Secret: The enigmatic resting place of Saint NicholasExplore Bari's connection to Saint Nicholas, delving into the city's 1,000-year-old tale of safeguarding the revered saint's remains. Uncov...
11 Dec, 2023, 09.42 PM IST
Coca-Cola Truck Christmas Tour 2023: Dates, locations and where to find oneThe Coca-Cola Truck Christmas Tour 2023 kicks off in Leeds on Nov 30. Free events, except Dublin & Belfast (€2). Highlights include Snow Gl...
29 Nov, 2023, 05.41 PM IST
East or west, adopt both if it suits you!While large numbers of Indians celebrate Christmas in a Victorian tradition bolstered by American image marketing around the world-and are ...
30 Dec, 2022, 11.54 PM IST
Coca-Cola Christmas Truck Tour: Here are dates, locations and all you need to knowThe iconic Coca-Cola Christmas truck was first introduced in 1995 for advertisements. The truck tour began in 2001 with a trip across the U...
25 Nov, 2022, 06.35 PM IST
ETtech explainer: The real cost of Twitter's blue-tick sagaTwitter's new verification rules and the consequent mushrooming of fake 'verified' accounts has cost companies millions of dollars. Compani...
13 Nov, 2022, 04.51 PM IST
John Lewis Christmas advertisement 2022: Here’s what predictors say about plot and release dateIn the advertisement from the previous year, a kid named Nathan finds an extraterrestrial spacecraft that has crashed on Earth, and a littl...
01 Nov, 2022, 11.14 PM IST
Check out some fun facts about Santa ClausSanta’s famous reindeer gang were first introduced in the 1823 poem A Visit from St Nicolas. This poem is now known as Twas the Night Befor...
03 Dec, 2017, 12.13 AM IST
Don’t believe in Santa at your own riskHo-Ho-Ho! Claus-deniers, beware. You have nothing to lose but your jingle bells
24 Dec, 2016, 12.34 AM IST
German worry: Father Christmas or Santa Claus?It is not surprising that Germans are worried about a certain ho-ho-ho-ing white-bearded fella from across the Atlantic swamping their own ...
20 Dec, 2013, 06.37 AM IST
- 'Brand valuation is a mere ego trip'
Ramesh Chauhan, the creator of brands such as Thums-Up, Maaza, Limca and Bisleri opens up to ET.
31 Jan, 2007, 02.18 AM IST
- Pepsi has many other Nooyis in the can
PepsiCo chief financial officer Indra Nooyi made an impression on former Chairman Roger Enrico in ’00 when she talked him into trimming a b...
17 Aug, 2006, 12.59 AM IST