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CHYAWANPRASH PREMIUM
Dabur expects growth in consumption aided by power brandsFMCG giant Dabur anticipates gradual consumption growth this fiscal by expanding into rural markets with its power brands, aiming for bette...
Dabur to increase ad and promo spends amid softening commodity prices; improve operating margins in FY24Besides, Dabur India now has a portfolio of 23 brands, with sales worth higher than Rs 100 crore each. The company has added five new brand...
Dabur enters snacks category under Real brandThe snack sub-brand is called Real Health, under which Dabur said it is launching healthy snacking options, starting with chia seeds and ro...
Direct selling firm Amway forays into Chyawanprash category in India"This launch marks Amway's foray into the Chyawanprash segment, with the strategy to capture a sizable pie from the growing Ayurveda market...
From haldi chai to buttermilk ragi tacos, eateries bet on immunity-boosting menuOver half a dozen eateries, including Chai Point, Coffee Day Enterprises, Chaayos, Tata Starbucks and Massive Restaurants have appended the...
How a handful of FMCG brands continue to dominate market spaceThere is a kind of devotion to these brands, something that makes them the undisputed market leaders in India.
A mixture of masalas and premiumisation does wonders for food companies like Dabur, Parle and othersWhile 'premium' products are 50-80 per cent pricier, 'super-premium' products are niche and cost at least double the average category price.
FMCG major Dabur plans to counter PatanjaliTo start with, the Burman family-led company with sales of around Rs 7,800 crore, will beef up its women's healthcare range.
Consumer goods companies alter marketing and inventory strategies as winter gets delayedFMCG value consumption was up 7% in Jul-Sep 2014, against 2% in the corresponding year-ago period, according to latest data from researcher...
Dabur Chyawanprash to be launched in biscuits and bars variants to attract young customers'It plans to modernise its over half-a-century-old brand Dabur Chyawanprash, along with other brands in its portfolio such as Hajmola and P...
Top FMCG brands gain market share during economic slumpWhile several small players could not hold their price lines in the wake of inflating input costs, several large cos increased their market...
Dindayal Industries eyes turnover of Rs 125 crore by 2016Ayurvedic medicines manufacturer Dindayal Industries Limited has set itself an ambitious target of taking the turnover to Rs 125 crore by 2...
Dindayal Industries eyes turnover of Rs 125 crore by 2016Ayurvedic medicines manufacturer Dindayal Industries Limited (DIL) has set itself an ambitious target of taking the turnover to Rs 125 cror...
Milkha Singh signs first endorsement deal with EmamiA television commercial of the brand featuring Milkha Singh is scheduled to go on air this month.It is created by Scarecrow Communications.
Emami appoints Milkha Singh as brand ambassadorEmami has roped in renowned athlete Milkha Singh to endorse its premium health supplement, Zandu Kesari Jivan.
Emami offers value products: Aditya V Agarwal, Director, Emami GroupKolkata-based FMCG major Emami is applying cream to its image to change into a premium brand in India. At the same time, the company is div...
- Emami to revamp Zandu brands
FMCG company Emami is undertaking a major image makeover of Zandu brands and is charting a new strategy to avoid products clash in the same...