CHRISTOPHE LAUDAMIEL
Scent marketing helped Starbucks, Apple; India to try it for G20The use of scents in marketing, also known as olfactory marketing, has been prevalent in the hospitality and F&B industries. While optics r...
Western chefs are turning scent composers but Indian cuisine has always recognised its importancePerfumery was one of the key ways in which a rich man’s food differed from dishes cooked for the masses.
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