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CHRISTOPHE LAUDAMIEL

Scent marketing helped Starbucks, Apple; India to try it for G20
The use of scents in marketing, also known as olfactory marketing, has been prevalent in the hospitality and F&B industries. While optics r...
14 Aug, 2023, 12.25 AM IST
Western chefs are turning scent composers but Indian cuisine has always recognised its importance
Perfumery was one of the key ways in which a rich man’s food differed from dishes cooked for the masses.
09 Mar, 2019, 11.00 PM IST

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