Innovation must be integrated in business strategyOnly a handful of Indian companies like the Tatas, Mahindra & Mahindra, HUL and Godrej, have actually placed enough importance on innovatio...
06 Dec, 2012, 06.55 PM IST
Companies create low-cost products for India, also ship them to markets abroadInnovation in India used to be largely about developing products for personal consumption and cheaper no-frills versions of existing device...
06 Apr, 2012, 09.07 AM IST
Japanese Professor Shoji Shiba helping India Inc breakthroughSince 2006, Shiba has been spearheading the VLFM programme in India, a collaboration between industry, academia and the government.
03 Apr, 2012, 03.37 PM IST
- Godrej Appliances to open exclusive brand outlets
We want to get into exclusive brand outlets. There is a school of thought that in years to come, exclusive stores will start getting a foot...
01 Apr, 2012, 10.19 AM IST
- Godrej Appliances eyeing big from BoP segment
Godrej Appliances today said it will focus on the bottom of the pyramid segment, following the success of its lowest-cost refrigerator 'Cho...
13 Mar, 2012, 03.35 PM IST
Companies like Nokia, Philips, HUL, Godrej eye emerging middle class IndiaA clutch of companies is targeting a more pragmatic opportunity: the chunk of consumers between the middle and the bottom of the pyramid.
06 Mar, 2012, 08.38 AM IST
- Tata should have sold Nano in US first: Patrick Whitney, Illinois Institute of Technology
Patrick Whitney says that Institute of Design is looking to work closely with more Indian corporations as India leads the current wave of d...
05 Jan, 2012, 03.58 PM IST
- LG, Godrej, Panasonic, Mirc & Samsung roll out newer, tweaked products for professionals
Consumer durables makers are rolling out newer, tweaked products targeting professionals working in small towns, marking a shift in strateg...
14 Oct, 2011, 03.44 AM IST
- Godrej to take Chotukool fridge to more markets this year
Godrej is looking to roll out its mini refrigerator, 'Chotukool' that is currently being test marketed, to more states in India by the fest...
22 May, 2011, 06.32 PM IST
- India Post: Even with social obligation, it could be profitable
For every rupee it earns, India Post spends two. Those in charge say the deficit is the cost of providing an essential service to the natio...
07 Mar, 2011, 03.08 AM IST