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CHLORMINT
Happydent Maker Perfetti Van Melle sees one of its slowest rates of growth in a decadeThe Italian company, which entered India 23 years ago, posted less than 1% increase in sales to Rs 1,663 crore during the financial year to...- Italian PM Paolo Gentiloni to visit India, talk about bilateral design forum and expand presence of Italian investorsIn Pomegranate processing, particularly deseeding, Megra, Pomegranate extraction machine is considered the most appropriate deshelling mach...
- Perfetti signs up Dhanush as brand ambassador for Center FreshPerfetti Van Melle India, which makes confectionery products, today said it has roped in southern actor Dhanush as the brand ambassador.
- Salman Khan roped in as brand ambassador of yatra.com; picks up stake in the travel portalYatra.com President said the company will launch a multimedia campaign featuring Salman Khan with a marketing budget in excess of Rs 30 cr.
- Micromax latest to join likes of HUL, Dabur and UB to opt to tease rival products with potshot advertisingWhile experts find the ad smart and witty, some say it sidelines the Micromax brand and draws attention to iPhone.
- Dabur's Hajmola does a spoof on Chlormint's 'doobara' commercialThe recent ad by Dabur for Hajmola Mint Masti takes inspiration from Perfetti's Chlormint ad 'Doobara Mat Poonchna'.
- Indians making buying decisions on Facebook reviews, social media open to marketers of all brandsIndians spending more time on social networking sites than personal emails, making buying decisions based on online reviews.
- IT's time to get real with virtual realityMany cos are making use of virtualisation to cut costs & free up computers, servers & manpower needed to maintain them. Dealing pay cut | M...
- Cos switch to virtualisation in cost-cutting driveWhat’s common between a cricket website, stock market news-related site and a mobile phone company’s operations?
- Mint-O Fresh overtakes ChlormintTobacco and hospitality giant ITC Ltd's big-bang entry into the foods segment has begun shaking the dominance of market leaders across cate...
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