Revamp for PM’s pet project 'Ek Bharat Shreshtha Bharat'Many recommendations have been made to refashion the project into ‘high visibility’.I&B ministry and Hiren Joshi (OSD Communications & IT) ...
In the age of Netflix, can Doordarshan leverage nostalgia?For Gen X, born between the 1960s and ’80s, DD’s iconic shows like Rangoli are a way to connect to their past.
Great parliament reality TV saga: House proceedings can provide both entertainment and educationThe televised proceedings of Parliament — if keenly watched and properly packaged — could give news and entertainment channels a run for th...
- The consumer isn’t stupid, she’s the boss
The consumer is not stupid, she is your wife! were the famous lines of ad guru, David Ogilvy.