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Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- India and New Zealand gear up for historic 12-match showdownIndia will embark on a significant tour of New Zealand from October 22 to December 1. The series includes five T20 Internationals and five ...
- Zee launches sports channel Unite8 Sports after MIB approvalIn a groundbreaking move, Zee Entertainment Enterprises Ltd has introduced its new sports broadcasting channels branded as Unite8 Sports. T...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- Eternal's District ramps up sports push, eyes acquisitionsEternal's District platform is expanding into India's booming sports market, moving beyond ticketing to venue bookings and brand partnershi...
- 'Excited to bring world's biggest sporting spectacles to Indian audiences': Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...
- RCB vs GT IPL 2026 final: Western Railway announces special trains, check schedule and timingsWestern Railway has launched two special-fare trains between Mumbai and Ahmedabad to manage the anticipated passenger surge for the IPL 202...
- Ex-Cars24 India CEO Himanshu Ratnoo joins e-cycle company EMotorad as cofounderFormer Cars24 India used-car CEO Himanshu Ratnoo has joined EMotorad as cofounder, bringing his expertise to the electric cycle company. Ra...
- Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
- Himanta Biswa Sarma inaugurates Rs 376 cr flyover in GuwahatiAssam Chief Minister Himanta Biswa Sarma inaugurated the Dr. Syama Prasad Mookerjee Flyover in Guwahati, a Rs. 376 crore project completed ...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- Assam Chief Minister Himanta Biswa Sarma inaugurates Assam Cricket Museum and unveils documentaryCelebrating the spirit of cricket in Assam, Chief Minister Himanta Biswa Sarma has launched the Assam Cricket Museum at the Barsapara ACA S...
- Ishan Kishan gets Rs 1 crore reward from Bihar CM: Why did former SRH skipper receive the gift cheque?Ishan Kishan s 1 cr reward: Bihar Chief Minister Samrat Choudhary honoured cricketer Ishan Kishan with a Rs 1 crore cheque for his contribu...
- Tiny tales draw big bets from top film studiosMajor production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Sony bags Asian Games broadcast rightsSony Pictures Networks India will broadcast the 2026 Asian Games from Aichi-Nagoya, Japan. The event will be shown on Sony Sports Network c...
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