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CHANDRADEEP MITRA
Acceleration platform soon for startups in Eastern India"The aim will be to act as an enabler and facilitator to help create sustainable young start ups which in turn, will create employment in t...- Newspaper & TV advertising to grow, albeit marginallyThe advertising industry is bracing itself for a tough year, with growth rates seen halving from 2008 as clients tighten budgets in a slowi...
- Bigg Loss: Punters betting on Rahul lose Rs 150 crRahul Mahajan’s sudden exit from Bigg Boss 2 has left punters across the country high and dry. Reviews: Dostana, Dasvidaniya, Ek Vivaah Ais...
- Advertisers shift campaigns from GECsDespite an understanding with broadcasters, some advertisers have shifted campaigns to alternative channels.
- TV trouble turns money spinner for BollywoodBollywood has gained a lot from the deadlock between TV programme producers and cine workers association. Reviews: Dostana, Dasvidaniya, Ek...
- Neo bats GECs out of ad worldThe ongoing tiff between TV programme producers and cine workers coupled with Team India's recent win has helped Neo. Brand endorsers
- Reruns of soap operas to impact TRPs of entertainment channelsThe decision of GECs, to indefinitely air reruns for all programmes from Nov 10 is expected to have a substantial effect on TRPs and subseq...
- Advertisers demand payback in cashIn economic adversity, advertisers are concentrating their minds and getting down to brass tacks.
- Keen contest, tumbling records give Test a boostDespite Test cricket’s waning popularity, the Airtel Border-Gavaskar Test series is proving to be an exception of sorts.
- No Diwali dhamaka from BollywoodBlame it on lack of aggression by filmmakers recovering from a series of flops and low consumer confidence stemming from economic uncertain...
- Ad agencies cut costs to beat slowdownSoaring inflation, slowing consumer demand and the US-led global financial meltdown has taken the winds out of many an advertiser’s sail.
- Political advertising budget to increase by 25-30%Amidst all-round slowdown in advertising, big-budget political advertising is set to come to the rescue of the industry.
- Cricket's loss is general channels' gainBecuase of a change in the international cricket schedule, general entertainment channels (GECs) have been able to secure gain up to Rs 160...
- India-Sri Lanka ODI series fail to grab eyeballsBut despite being aired on two channels-Ten Sports and Zee Sports-the recently concluded India-Sri Lanka ODI series-Idea Cup-garnered low T...
- Olympics closing ceremony draws more viewers than IPL and T20 WC finalsThanks to India’s best-ever showing at Olympics, the closing ceremony of Beijing 2008 was a blockbuster hit with Indian TV audiences.
- Advertisers not ready to miss out Bigg Boss Season 2She might not have created much of a flutter on 70 mm, but Shilpa Shetty sure is a hot property on the small screen. New brand endorsers | ...
- Slowdown becomes ad nauseamIt seems inflation has caught up with the creative frat. Ad firms are cutting employee intake, travel & other expenses.
- SRK & Sallu Bhai in Khiladi's wayNone of the gaming shows have been able to match Amitabh Bachchan-anchored KBC, whose TRPs hovered around 6-8.
- Economy coming to standstill with dwindling salesBlasts in Bangalore and Ahmedabad have shaken confidence of consumers not just in these cities; the ripples are being felt across the count...
- OMS bags Panasonic's planning, buying accountOMS (Optimum Media Solutions), the media wing of Mudra Communications, has bagged the planning and buying account for Panasonic office auto...
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