You say coffee, I say chaiOutlets such as Chaayos, Chai Point, Chai Story and Chai Thela are giving stiff competition to coffee biggies like Starbucks and Cafe Coffe...
Chai Thela raises Rs 1.5 crore from QuarizonChai Thela, is targeting a large chunk of customers from these commercial hubs who prefer hygiene and cost-effective outlets
How next-gen from families of traditional tea businesses are trying to give cuppa a hipper twistKolkata got its first specialty tea boutique way back in 1987 when Dolly Roy, India’s first woman tea taster and tea auctioneer, opened the...
Startups ride the 'nostalgic' tide to name and advertise their firmsThe 205-second advertisement of Hector Beverages’ Paper Boat brand of drinks, by Lintas Productions, aims to evoke one emotion: Nostalgia.
Ten startup artistes who are using their failed ventures as proverbial stepping stonesIt's easy to talk about failures once you’ve entered the billionaire brat pack, but, another thing to fail and find the confidence all over...