NBA legend Shaquille O'Neal, now 54, earned his fourth college degree from LSU, urging Gen Z graduates to embrace lifelong learning in an A...

Ronda Rousey news: Ronda Rousey, a pioneering figure in combat sports, amassed an estimated $14 million net worth by 2026 through UFC, WWE,...

Hollywood star Liam Neeson observed that increased success brings more people offering freebies, highlighting the irony of those with resou...

India is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...

India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...

During the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared t...

Shah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads ris...

PepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports ...

The growth was once again primarily driven by media spending and on-ground sponsorship around cricket, with the Indian Premier League and I...

That trend got an impetus in India four years back when cricket captain Virat Kohli refused to renew his contract with soda brand Pepsi, in...

Virat Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

CLab will deliver solutions that like brand endorsements, brand integrations, property and content creation, digital associations and sport...

Virat Kohli's fee earlier ranged between Rs 2.5 cr & Rs 4 cr a day. The increase comes as the renewal of his endorsement deal with PepsiCo ...

Advertisements featuring celebrities need to doubly ensure that claims made in it are not misleading, false or unsubstantiated so as not to...

The influx of non-Indian sportspersons increased from being around 25% of the total volume in 2009 to up to 40-45% of sportspersons used as...

Emami Ltd, which boasts of over 25 celebrity endorsers, is expanding the list with the addition of Bollywood actor Kangana Ranaut as brand ...

Indian cricket captain Mahendra Singh Dhoni has topped the chart for celebrity endorsements on television during the first six months of th...