CASAMIGOS TEQUILA FOUNDER
In 2017, Cindy Crawford and Casamigos co-founder Rande Gerber bought a Beverly Hills home for $11.6 million; four years later, they sold it for $13.5 million, a $1.9 million gross gain
In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billion
While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?
A cocktail lab in India tests the future of drinking worldwideDiageo's Flavor Lab in Bengaluru is experimenting with unique cocktail creations using local ingredients like dukshiri and sarsaparilla. Th...26 Nov, 2024, 06.47 PM IST
How a decade of drinking changed the future of boozeThe 2010s saw many ill advised drinking trends, ones the average bar denizen will be happy to see the back of. Still, several are poised to...25 Dec, 2019, 11.48 PM IST
George Clooney, Amal Alamuddin's wedding cost $1.6 million?The much-talked about wedding of Hollywood superstar George Clooney and Lebanese-British lawyer Amal Alamuddin reportedly cost $1.6 million.05 Oct, 2014, 04.32 PM IST
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