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CASAMIGOS SALE
In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billionGeorge Clooney’s Casamigos gamble became a billion-dollar success. In 2013, Clooney and friends Rande Gerber and Mike Meldman began making ...- While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?Global celebrity brands like Fenty Beauty and Air Jordan shoes have been very successful in India. However, Indian celebrity brands often f...
- A cocktail lab in India tests the future of drinking worldwideDiageo's Flavor Lab in Bengaluru is experimenting with unique cocktail creations using local ingredients like dukshiri and sarsaparilla. Th...
- How a decade of drinking changed the future of boozeThe 2010s saw many ill advised drinking trends, ones the average bar denizen will be happy to see the back of. Still, several are poised to...
- Salman, Akshay join George Clooney among world's top 10 highest-paid actorsClooney, 57, earned an estimated $239 million between June 2017-June 2018, marking the highest earnings of his 35-year career.
- George Clooney's tequila company sold for up to $1 billionThe deal values the company at up to $1 billion: $700 million in cash upfront and up to $300 million more if it hits sales targets over the...
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