CANDY PRASHANT PERES
'Weighty' FMCG matters: Prices repacked, value unpacked; Daily goods makers repurpose pack sizes to pass GST cut benefitsPopular price points for daily essentials are set to return by mid-November. FMCG manufacturers can now increase pack weights instead of re...
FMCG's magic price points do a disappearing act as GST 2.0 kicks inParle-G and other FMCG companies are shifting away from popular price points like ₹5 and ₹10 due to GST-related ambiguity. Firms are awaiti...
Kiranas, distributors turn lean as countdown to September 22 beginsNeighborhood grocers and quick commerce platforms are limiting supplies from companies. They want to avoid unsold stock before the new GST ...
Bournvita Quiz Contest to move off from TV to digital spaceThe show will go live on December 25 with two new episodes every week for 7 consecutive weeks on the BQC YouTube Channel on every Tuesday a...
North and west regions show lowest consumption of malted food drinksTraditional milk consuming regions north and west show the lowest consumption of malted food drinks (MFDs) as compared to the east and sout...
Remaking Cadbury India: The new team operating at Mondelez have to work as a startupAnand Kripalu, CEO of Cadbury for nine years, has moved out and new CEO Manu Anand has been running the company for 10 months.
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