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CAMPA COLA WAR
Ambani’s Cola war with Coke, Pepsi spurs fridge bonanza in IndiaIndia’s cola war between Reliance’s Campa Cola, Coca-Cola and PepsiCo is unexpectedly boosting sales of commercial refrigerators, as bevera...- Commercial freezers are the hottest thing in town this summerIndia's commercial refrigeration market is experiencing unprecedented growth, driven by the quick commerce boom and intense competition amo...
- Beverage players take a big sip to quench market share thirstBeverage companies like Varun Beverages, Dabur, and Tata Consumer are intensifying their strategies to counter Reliance Retail's Campa cola...
- Wits, prices and margins: India's cola war is getting hotCoca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance revives Campa Cola w...
- Reliance lets genie out of Cola can, prices set to fall across brandsReliance's aggressive ₹10 pricing for Campa Cola and new energy drinks is disrupting the beverages industry, causing competitors like Dabur...
- RIL's Campa buys 'co-powered' sponsorship of IPL 2025Reliance Consumer Products Ltd (RCPL) has acquired the 'co-powered' sponsorship slot for its Campa soft drink brand in the 2023 Indian Prem...
- Reliance to take Campa overseas to add more zing to cola businessReliance will introduce Campa Cola in the Middle East, starting with Bahrain and expanding to countries like Oman and Saudi Arabia. This st...
- After Cola push, Reliance in 'disruptive' mode, againReliance Consumer Products offers double margins to distributors. The company aims to boost sales of its grocery and daily essentials. RCPL...
- Rs 20 Coca-Cola bottles: Reliance's Campa perhaps changing the gameCoca-Cola plans to reduce the price of its 400 ml PET bottles from Rs 25 to Rs 20. This pricing change will be implemented in southern Indi...
- Reliance's not-so-secret weapon makes Tata sound alarm as new disruption hitsMukesh Ambani's Campa Cola: Reliance Industries's FMCG arm is reshaping the Indian beverages market by reviving Campa Cola, offering lower ...
- Is it still summer for a cola war? What Varun Beverages said on Ambani's Campa as competitionVarun Beverages acknowledged Reliance's Campa Cola as a formidable competitor but stated that its pricing strategy has not impacted them. W...
- The coming cola war: Can Reliance's Campa compete with Coca-Cola and PepsiCo?Reliance Consumer Products has reintroduced Campa Cola with a new campaign and competitive pricing. The brand, now owned by Reliance, aims ...
- Will Mukesh Ambani pull a Jio on Coke and Pepsi?Reliance's Mukesh Ambani has revived the Campa Cola brand to challenge Coca-Cola and PepsiCo in India. By offering products at half the pri...
- Cola price war intensifies with Reliance's Campa expansionReliance Consumer Products is intensifying competition in the Indian soft drinks market by expanding its Campa range at half the price of C...
- Reliance Retail to take Campa brand globalCampa, which competes with global cola makers Coca-Cola and PepsiCo in India, will be the first homegrown cola to be taken overseas. “We ar...
- Reliance forming a new camp for pushing Campa ColaReliance had held discussions to acquire a majority stake in Kali Aerated Water Works before it bought Campa in August last year. Bovonto i...
- FMCG brands experimenting with pack sizes to curtail competition: Abneesh RoyCampa Cola is priced a bit cheaper compared to other beverages in terms of Pepsi, Coca-Cola or other colas as well. Is this is the beginnin...
- Ambani's cola-to-biscuit market dominance rush is coming at a painful cost for distributors"This competition between large companies with lower consumer prices and promotions directly hurts the margins of lakhs of distributors," D...
- Reliance's Campa Cola may start off a price war this summerThis is the first time Coca-Cola and PepsiCo are being challenged in India - a market they have dominated since the early 1990s.
- Will old Campa Cola keep its fizz in a new world?Campa Cola comes back when consumers are moving away from sugary drinks as more and more healthy beverages enter the market. It remains to ...
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