IPG Mediabrands rolls out data management platform in tie-up with MediaMathThe tech firm has also launched the MediaMath Audiences product in India, which is built on the backbone of real-time consumer behaviours a...
IPG Mediabrands to launch Magna in India in AugustThe new entity will be headed by Hema Malik, COO, Lodestar UM and Arun Sharma, managing partner, Initiative, in India in addition to their ...
Pop-up ads: Global phenomenon arrives in India big timeProgrammatic buying in India is already worth around Rs 2,000 crore, about two-thirds of the annual Rs 3,500-crore digital advertising expe...