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CTV VIEWERSHIP MEASUREMENT
TAM Sports expands monitoring to track ads across live streaming on CTV, mobileTAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...- Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...
- JioStar gets a Hyundai-sponsored ride for ICC Men's T20 World CupJioStar has announced Hyundai Motor India Limited as a key sponsor for the ICC Men's T20 World Cup 2026. The tournament will be broadcast o...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Rapid CTV rise could bring 'balance' to streaming worldIndia's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...
- Marketers bet on unified cross-media measurement for efficient ad planningThe Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...
- TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
- Add CTV views in audience measurement, BARC toldThe I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the system as consumer...
- Give BARC more bite for viewersIndia's media sector is rapidly changing. Consumption habits are converging across platforms. The I&B ministry is reviewing TV rating polic...
- Transparency is good, but some opaqueness in audience data is essential to protect media value: Zee’s Ashish SehgalZee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift power to advert...
- Super Over: How the IPL bowled over brands, billionaires and bored audiencesThe Indian Premier League (IPL) marks its 18th year with record-breaking ad spends, viewership, and subscribers, despite recent financial c...
- How smart televisions are reshaping content consumption and marketing strategies in IndiaConnected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...
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